Ines Schumacher

Ines Schumacher helps communications teams turn fragmented signals into decision-ready intelligence. As Senior Partner and Platforms Lead North America at FleishmanHillard TRUE Global Intelligence, she leads work at the intersection of data, technology, AI, and communications measurement.

Grounded in journalism, product strategy, and research rigor, Ines helps organizations understand what stakeholders believe, how reputation is moving, where credibility is being built or lost, and what communications activity is actually changing. Her work spans earned media, social platforms, influencer ecosystems, search, AI-driven discovery, audience research, measurement strategy, crisis analysis, and emerging approaches to synthetic audiences and agentic analytics.

Ines developed and launched Sage Audiences, a generative AI solution designed to simulate audience behavior and accelerate insight generation. She has also helped advance AI-enabled measurement frameworks that balance speed with methodological discipline.

Ines was named PRovoke Media’s 2026 North America Data Professional of the Year and is a multiple AMEC Awards winner for her work in communications measurement and AI-enabled analytics. She also recently launched Decision Intelligence, a Substack where she writes about how communications teams prove value, use AI responsibly, and build intelligence systems that are fast, credible, and reviewable.

Her work has supported organizations across technology, financial services, retail, insurance, healthcare, automotive, and corporate social responsibility, helping teams connect communications activity to stakeholder movement, reputation, operational insight, and strategic decision-making.