Employee Communications, PR and Social Media Summit at Microsoft

Adu Adu

Social media marketing manager - Google

Adu Adu, is a social media marketing manager at Google. Prior to Google, Adu led social media efforts at THX Ltd. (founded by George Lucas) for movies including “Solo: A Star Wars Story,” “Jurassic World,” “Creed 2,” “Uncle Drew” and other summer blockbusters. His work has driven efforts for the Coca-Cola Company, NBA, PepsiCo, Dallas Cowboys, JCPenney, Spotify, AT&T, General Motors, CNN, South by Southwest and several other organizations and Fortune 500 companies. Adu has been recognized by local and national outlets including Saint Heron (founded by Solange Knowles), BET, Black Enterprise, ADCOLOR Conference and Awards, CNN, Soul Train, Revolt TV, Blavity, CW 33,Ebony/Jet MagazineRolling Out, American Advertising Federation, HuffPost and AdAge, receiving such recognitions as Adweek’s 2017 feature, “100 People Who Make Advertising Great,” Black Enterprise’s 2016 Modern Man Highlight, The San Francisco Egotist’s “32 Under 32 Top Advertising Professionals” and Dallas Observer’s “30 Under 30” honoree. Besides his success in the advertising and PR communities, Adu made his mark in the art world by curating and exhibiting original art in 10 solo art exhibitions. His projects include “African Amedia,” a performance piece addressing the negative portrayal of African Americans in the media and “Unsung Changemakers,” a mix-media installation that celebrates the untold stories of African American heroes. Adu is an active member of the American Advertising Federation and AIGA. He also serves as an advisory board member for The Marcus Graham Project, as well as a member of The Barack Obama My Brother's Keeper Program and the director of social media for the ADCOLOR Conference and Awards. Adu also lends his time and knowledge to mentorship and taught many classes on graphic design, corporate identity, layout and design and advertising campaign management while serving as the curriculum advisor for the Graphic Design Department at the Art Institute of Dallas. He also created “Juice Box Sessions” for The Marcus Graham Project and currently teaches at Miami Ad School. In 2016, Adu released his first book, “Don’t Insert Title Here: The Guide Towards Creative Freedom and Success.” In 2018, he released, “The Threat of Creative Annihilation.”