Allie Schmitt

Allie Schmitt is a seasoned marketer with over a decade of experience in bringing brand stories to life through marketing, social media, and advertising. She has held various roles for some of the world’s most well-known home appliance & mattress brands. Allie currently leads social media and marketing efforts for the full suite of brands at GE Appliances. Alongside brand marketing strategy and social management, she oversees content strategy and development for their newly established in-house social listening model.  Allie’s recent work includes social content strategy, creation, and execution for the viral Pop-Tarts Bowl Trophy.