Beth Hillson

Beth Hillson is the Digital Communications Lead at Hormel Foods, where she helps shape how audiences discover and engage with the company's brands, business and purpose across digital channels.
Beth Hillson is the Digital Communications Lead at Hormel Foods, where she helps shape how audiences discover and engage with the company's brands, business and purpose across digital channels.

Beth leads enterprise-wide digital communications initiatives spanning corporate and brand website strategy, website and social media governance, executive communications, social listening, employee advocacy and multimedia storytelling. Her work focuses on creating engaging digital experiences and content strategies that amplify brand voice, strengthen audience engagement and connect people with a portfolio of some of the food industry's most recognized brands.

She is currently developing a scalable employee ambassador program designed to activate and empower employees as authentic brand advocates, extending the reach and credibility of corporate communications through the voices of the people closest to the business.

By combining communications expertise with a deep understanding of digital platforms, Beth works at the intersection of content, discoverability and digital experience, helping ensure company information remains visible, credible and meaningful whether audiences encounter it through websites, search engines, AI-powered experiences or a casual scroll on social media.