Employee Communications, PR and Social Media Summit at Microsoft

Eric Gray

Senior director of content engagement - Universal Orlando Resort

Eric Gray is senior director of content engagement for Universal Orlando Resort. He is a brand storyteller, marketing executive and former broadcaster with more than 13 years of experience leading content, creative and social media for brands including EA Sports and Universal Orlando Resort. His current team's focus is driving customer engagement with the Universal Orlando Resort brand. Gray and his teams have executed multiple high-impact campaigns for new attraction openings, such as The Wizarding World of Harry Potter: Diagon Alley, many product launches for titles including FIFA and Madden, and the recent national TV campaign, “This is Universal.” As a former sports radio pro turned brand storyteller, Gray has a passion for helping organizations connect with consumers though customer-centric engagement strategies and rich storytelling activations that capture people’s attention. He was once retweeted by @BarackObama (or Obama’s team of social media interns).