Five Steps to a Winning Communications Audit

How to prove your value—and improve your messaging

Friday, Oct. 4, 2019
1-3:15 p.m. Eastern time


Jim Ylisela

Co-founder and managing partner - Ragan Consulting Group

Jim Ylisela is co-owner and managing partner at Ragan Consulting Group. After 30 years in news and journalism education, Jim Ylisela has been working with top companies across multiple industries to help them run newsrooms aimed at creating outstanding content. The result is a higher grade of content, in multiple formats and across many different channels. The results have been nothing short of spectacular:

  • Advocate Healthcare's site, health enews has 300,000-plus subscribers to its daily news feed.
  • Stories in Blue Sky, the news hub for Pittsburgh International Airport, are getting picked up by local and national media outlets, as well as trade publications and websites.
  • Omaha Public Power's The Wire delivers real-time news and updates on storms and outages, as well as news and features.
  • Coverage, the news service of Blue Cross Blue Shield of Massachusetts, explains health care and identifies trends by listening to a network of 2.8 million members.
  • Denver Water's Tap has become the go-to source for stories about water shortages, droughts, climate change and other top-of-mind topics in the semi-arid West.
  • Folio, the University of Alberta's platform, is breaking news daily with stories coming from its research faculty.

Questions? Write to Jim directly at or contact Ragan Customer Service at 800-878-5331.