The Future of Communications Conference

Karen Budell

Head of digital customer experience strategy for YouTube Ads Marketing - Google

Karen Budell is the head of digital customer experience strategy for YouTube ads marketing at Google. She has led content marketing and thought leadership for YouTube Ads Marketing and Google Marketing Platform. She’s responsible for research, messaging, editorial planning, content development, publishing and distribution designed to engage brand advertisers and agencies. Budell is a strategist and content marketer with roots in journalism, and she has more than 15 years of experience in media, content development and marketing strategy—in B2B and B2C roles on the client, publisher and agency sides.