Michael Platco is an official storytelling partner at Snap Inc. One of five exclusive content creators/vendors, Platco is responsible for compelling creative Snapchat Story ad units for the platform’s advertising partners. His direct partners include HBO, McDonald’s, KFC and Liberty Mutual. Platco led creative direction and step-by-step execution on HBO’s “Game of Thrones” series finale and led the team to craft Snapchat lens with Official Lens Creator Partners. Named one of the “50 Most Creative People in Business” by Fast Company, Platco is a TedX speaker and has been featured in Vanity Fair and Time. He has also won ten Shorty Awards and two Webby Awards.