Pamela Greenwalt

Pamela Greenwalt is Chief Communications and Marketing Officer for SAG-AFTRA, the world’s largest union for actors, broadcast journalists and recording artists. In this role, Greenwalt directly oversees the union’s global brand, image and reputation while guiding a deep bench of marketing communications professionals and serving as SAG-AFTRA’s official spokesperson.

Since 2007, Greenwalt has provided executive and strategic oversight and direction on the marketing and communications that drive the union’s mission of educating, engaging, and protecting members and communicating critical information regarding SAG-AFTRA contracts. She led the union’s communications programs around the COVID-19 pandemic, the sustained effort to fight sexual harassment, the historic 2012 SAG and AFTRA merger, and countless labor actions. In 2018, she helped found the annual Labor Innovation & Technology Summit, now in its sixth year, which is the only event of its kind focusing on the intersection of workers and technology evolution in the workplace.

In 2023, Greenwalt managed SAG-AFTRA’s historic strike against the motion picture, television and streaming companies. In partnership with National Executive Director & Chief Negotiator Duncan Crabtree-Ireland, Greenwalt developed the union’s robust strategic plan, organized the strike team, materials, resources, and personnel and oversaw the daily implementation and communications of the four-month effort. The strike gained global support for the union and ultimately ended with more than $1 billion in new gains as well as critical A.I. protections for members.

Greenwalt is a lifelong labor advocate who previously held senior executive-level communications positions with labor fi nancial services fi rm ULLICO Inc. and Washington, D.C.-based The Kamber Group Public Affairs, where she produced award-winning campaigns, media and conventions for labor, corporate, political and public safety clients.

Prior to that, she was Vice President for Media with political advocacy consultants Goddard*Claussen/First Tuesday, where she produced globally recognized media campaigns for candidates and ballot issues, including the game-changing Harry & Louise campaign and
media strategies and messaging for the historic 1993 Russian constitutional election — the fi rst free election in that country in 70 years.

Greenwalt is a vice president of the Department for Professional Employees of the AFL-CIO, and is a member of the Academy of Television Arts and Sciences, American Film Institute, Women In Film, Public Relations Society of America, and the International Labor Communications Association.
The strike campaign Greenwalt led was recognized with numerous awards, including ranking seventh in the SABRE Global 40 Best Campaigns in the World awards, the PR Week Global Awards’ Issues & Crisis Campaign of the Year, the 2024 PR News Platinum Awards Entertainment Campaign of the Year and a host of other prestigious industry recognitions. In addition, Greenwalt was selected as a Top Woman in PR in the Crisis Counselors category by PR News; an honoree in Ragan’s Top Women in Marketing Awards, Class of 2024, in the Team Leaders category; an honoree in Ragan’s 2025 Top Women in Communications Awards in the Crisis Navigators Category; and a fi nalist in the Crisis Managers Category at the 2024 PR News People of the Year Awards.