Rotem Hinkis

Rotem Hinkis is a Business Intelligence Director for APCO in London, specializing in the integration of behavioral data, social listening, media measurement, and AI-driven research methodologies to inform strategic communications and reputation management. With extensive experience translating complex data into actionable insights, Rotem helps organizations navigate an increasingly dynamic media and digital landscape through evidence-based communications strategies.

Rotem leads the agency’s AI-based reputation analysis (AEO/GEO) initiatives and drives the development of RepGenAI, APCO’s innovative methodology for measuring and understanding brand representation across generative AI platforms. Rotem works closely with organizations to assess how they are surfaced, referenced, and perceived in AI-generated responses, helping clients adapt their communications strategies to maintain visibility, credibility, and influence in the evolving AI search ecosystem.