Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World

Susan Chang

Head of Social Media - Dropbox

Susan Chang is the Head of Social Media for Dropbox. In her role, she oversees all organic and paid social activities that serve to boost awareness of the Dropbox brand. Her favorite project so far has been guiding Dropbox's social presence through a successful IPO. Her least favorite thing to do is keep up with how each social platform defines an "engagement" activity (can we please standardize this already?). Prior to Dropbox, Chang worked at agencies where she launched inaugural social media programs for brands ranging from L'Oreal to Microsoft.