CASE STUDY: Transforming the NBA’s employee communication experience from a pass to a score
Tina Hawkins

Tina Hawkins

Senior Director of Communication, People & Inclusion - National Basketball Association

As Senior Director of Communication for the NBA, Tina Hawkins established and oversees the league’s People Communication discipline for all employees globally, crafts the NBA’s award-winning internal brand featuring employees, and champions employee engagement initiatives, with her efforts leading the NBA from unranked to recognized and certified on the 2020 Great Place to Work list. Known as an innovator, storyteller and builder of high-performing teams, Tina helps navigate the emotional and behavioral components of change and employee engagement to solve business challenges. She has previously advised Fortune 500 clients and countless organizations as a consultant for Deloitte, Mercer and her own communication consultancy.