Tuesday Hagiwara

Tuesday Hagiwara is a strategist, brand builder, and systems thinker with nearly two decades of experience working across marketing, brand strategy, enterprise marketing, and systems design, inside both small and large organizations. She's spent her career at the intersection of strategy development and on-the-ground execution at Nielsen, Accenture, and Catalyst, working with functions spanning operations, product, technology, HR, and the C-suite. Her background in broadcast journalism gave her an early obsession with the question underneath the question — what does this actually mean, and who hasn't thought to look at it from here? That instinct has shaped everything since.

Today, Tuesday leads Brand & Storytelling at Catalyst, the global nonprofit accelerating progress for women at work, where she oversees brand strategy, content, editorial, and marketing partnerships targeting CHRO and senior executive audiences. She has a particular interest in how organizations read and respond to macro signals — turning trend analysis into roadmaps that teams can actually execute.

She's based in Austin, TX, and holds an M.S. in Integrated Marketing Communications from Northwestern University, a B.S. in Broadcast Journalism from the University of Illinois, and a Post-Graduate Certificate in AI for Business Leaders from UT Austin.