
Wren Krupczak
Social Media Lead - Georgia Power
Wren Krupczak serves as the Social Media Lead, managing all Organic Social Media content for Georgia Power. Organic Social Content includes crisis communications, representing our pillars via optimized content, and positioning our company as a thought leader in the industry. Wren is a successful storyteller, utilizing data-backed strategy to tell the story the right, the accessible, and the creative way. Wren’s highlights within Georgia Power so far center around the success of Hurricane Helene, the most destructive hurricane in Georgia Power history. Over an 18-day period, Wren led the strategy, creation, and execution of over 500 pieces of content reaching over 14 million users organically. Additionally, the company shifted online sentiment from 63% negativity (on day 3) to 73% positive (on day 4), exiting restoration with 97% positive sentiment. Wren worked previously within the social media industry, running the social media and content creation for a luxury RV company, a luxury real estate agent, and a liquor company. She earned a bachelor’s degree in Public Relations and Mixed Media Art from the University of Georgia in 2020. Wren is also a volunteer mentor and advocate for people living with mental illness, after living with extreme OCD and Bipolar her whole life. She mentors adolescents who have been recently diagnosed, helping them interpret their feelings and showing them how to create a healing plan. Additionally, when Wren can, she teaches culinary classes to the formerly incarcerated.