Social media manager for BarkBox - BARK
Zoe Costello is the head of social media for BarkBox, BARK's popular monthly subscription service of toys, treats and delights for dogs and their people. Costello oversees the brand’s interactive, humor-driven social media strategy. She joined the world's most dog-obsessed company in 2014 and has since helped grow the company's social presence from 2,500 to over 7.5 million dog-obsessed followers. Her team regularly puts out some of the most engaging, authentic brand content on social media, including the viral "Dog Mom Rap," month after month, which has made #barkbox synonymous with "dog" on Instagram.