Here are some of the pressing questions—and some answers—from the chat:
Who should own social media?
Many of our chat participants think social media should be a collaborative effort among various departments. For example, marketing should create content and PR should act as gatekeepers to ensure the content posted is appropriate. Others feel that PR alone should own social media as they understand how to best engage and respond.
Participants mentioned that while a collaborative effort is ideal, it’s not always feasible due to lack of manpower.
Should HR and sales be involved, too? A few participants think so. Others stressed employees should have a stake in social media interactions as well.
How do you convince the C-suite that social media is worth it ?
Many in the C-suite don’t support social media. Chat participants had many suggestions to communicate the importance of social media to reluctant executives: