ChatGPT for Comms
Hands-On Tutorial:

ChatGPT is an AI assistant that helps communications professionals create, edit, summarize, analyze and improve content more efficiently. It can assist with writing internal communications, employee emails, executive messaging, press releases, media responses, social media posts, speeches, newsletters, change communications, crisis messaging, FAQs and strategic communications plans.

When used effectively, ChatGPT helps communicators save time, generate stronger ideas, improve writing quality and focus more on strategic work instead of repetitive tasks. This hands-on tutorial teaches practical ways to use ChatGPT responsibly while maintaining accuracy, protecting your organization's reputation and preserving your unique brand voice.

This virtual tutorial is designed for communications professionals who want practical, real-world guidance on using ChatGPT to improve their daily work.

It's ideal for professionals working in:

• Corporate Communications
• Internal Communications
• Public Relations
• Executive Communications
• Employee Communications
• Marketing Communications
• Brand Communications
• Corporate Affairs
• Public Affairs
• Media Relations
• Social Media
• Content Marketing
• Content Strategy
• Change Communications
• Employee Experience

Whether you're brand new to ChatGPT or already experimenting with AI, you'll leave with practical techniques, prompts and workflows you can immediately begin using.

This hands-on tutorial focuses on practical skills you can apply immediately in your communications role.

You'll learn how to:

• Write dramatically better prompts that produce higher-quality results
• Draft emails, newsletters, executive communications and announcements in less time
• Create stronger press releases and media materials
• Brainstorm campaigns, messaging frameworks and content ideas
• Summarize research, meeting notes and lengthy documents
• Improve AI-generated writing so it sounds more natural and human
• Adapt content for different audiences and communication channels
• Build repeatable AI workflows that increase productivity
• Save hours each week on routine communications tasks
• Avoid common AI mistakes, weak prompts and hallucinations

Communications professionals use ChatGPT to accelerate nearly every stage of the communications process.

Common applications include writing first drafts, editing content, creating executive talking points, developing messaging frameworks, summarizing reports, brainstorming campaign ideas, creating communication plans, rewriting content for different audiences, preparing FAQs, drafting speeches, generating social media content and improving internal communications.

Rather than replacing communicators, ChatGPT serves as an intelligent assistant that helps professionals work faster while improving creativity, consistency and strategic focus.

Yes. ChatGPT can help communications professionals draft press releases, media pitches, executive quotes, backgrounders, key messages and media Q&As much faster than starting from a blank page.

The tutorial demonstrates how to use ChatGPT to create stronger first drafts while ensuring that human review, editing and fact-checking remain essential before publication.

Yes. Many internal communications teams use ChatGPT to draft employee announcements, leadership messages, manager communications, town hall talking points, change communications, onboarding content, intranet articles, FAQs and employee engagement campaigns.

During this tutorial, you'll learn practical prompting techniques that help you create internal communications more efficiently while maintaining authenticity, clarity and organizational voice.

Yes. ChatGPT can support crisis communications by helping teams quickly develop holding statements, internal updates, stakeholder messaging, executive talking points, FAQs, media responses and scenario planning documents.

The webinar also discusses the importance of human oversight, verification and strategic judgment during high-risk communications situations.

The best prompts provide clear context, define the audience, specify the desired outcome and include the tone, format and communication goals.

Throughout the tutorial, you'll learn practical prompt frameworks that consistently generate stronger emails, executive communications, media materials, social media posts, communication plans and messaging strategies.

Rather than memorizing individual prompts, you'll learn repeatable prompting techniques that work across many communications scenarios.

AI helps communications teams spend less time on repetitive work and more time on strategic communications.

Instead of starting every project from scratch, professionals can use ChatGPT to accelerate brainstorming, drafting, editing, summarizing, research, content planning and message development.

Organizations that successfully integrate AI into communications often improve productivity while allowing communicators to focus more on advising leaders, building relationships and solving business challenges.

Yes. This is an interactive, hands-on tutorial designed around live demonstrations and practical communications exercises rather than theoretical discussions.

You'll watch experienced communicators use ChatGPT to complete real communications tasks while learning prompts and workflows you can immediately begin using yourself.

Both. If you're new to ChatGPT, you'll learn the fundamentals of prompting, understand how AI works and gain confidence using it for everyday communications tasks.

If you've already been experimenting with ChatGPT, you'll discover more advanced prompting techniques, workflow improvements and practical communications use cases that produce significantly better results.

Yes. One of the primary goals of this tutorial is helping communications professionals master prompt engineering.

You'll learn how to structure prompts, provide context, refine outputs and build reusable prompt frameworks that consistently generate higher-quality communications content with fewer revisions.

No. Most of the prompting techniques, communication workflows and AI best practices covered during the tutorial work regardless of which version of ChatGPT you use.

When premium features are demonstrated, instructors will explain their advantages and help you determine whether they would benefit your work.

Absolutely. Responsible AI use is an essential part of the tutorial.

You'll learn best practices for reviewing AI-generated content, protecting confidential information, maintaining brand voice, verifying facts, minimizing bias and ensuring appropriate human oversight before publishing communications.

The goal is to help communicators use AI confidently while protecting organizational credibility and trust.

Yes. If you can't attend the live webinar, you'll receive access to the full recording so you can watch the session whenever it's convenient.

You'll be able to revisit the demonstrations, prompting techniques and practical examples as often as needed.

Yes. All attendees receive access to the presentation materials along with the webinar recording, making it easy to review the prompts, examples and frameworks discussed during the session and continue applying them in your work.

Many AI courses focus on technology, software development or broad business concepts.

This tutorial is built specifically for communications professionals and focuses on the real work communicators do every day, including internal communications, executive communications, public relations, media relations, employee communications, content creation, messaging strategy and crisis communications.

You'll leave with practical prompting frameworks, repeatable workflows and immediately applicable techniques designed specifically for communications teams rather than generic AI users.

For registration, sponsorship or speaker questions about Ragan's ChatGPT for Comms Hands-On Tutorial, please contact the appropriate member of our team:

Registration contact: Shallon Blackburn, Director of Client Services
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming

You can register online through the ChatGPT for Comms Hands-On Tutorial registration page.