Interactive Tutorial
Claude Skills for
Communicators
Turn Your Team’s Best Practices into Reusable AI Workflows
Your team's best practices often live in the heads of a few experienced people. The result is inconsistent work and multiple rounds of review, delaying projects and bottlenecking staff.
The good news: A Claude Skill is a reusable set of instructions, source material and standards that Claude can apply whenever your team tackles the same kind of work. It turns hard-won expertise into a shared workflow so more people can start from approved guidance without rebuilding it every time.
In this 60-minute interactive tutorial, Chris Gee, advisor to Ragan's Center for AI Strategy and founder of Chris Gee Consulting, shows you how it’s done. This isn't a prompting tutorial. You'll see him build, test and troubleshoot a core comms Skill live, then use approved source material to create audience-specific communications while keeping review, escalation and final approval in human hands.
You’ll leave with a framework for choosing the right workflow, setting up the Skill with the right sources and rules, finding where it breaks and strengthening it before your team relies on it.
What you’ll learn to do:
- Pick the Right Use Case: Spot recurring work where Claude Skill can capture your team’s knowledge and put into a scalable workflow.
- Scale Across Audiences: Turn one approved message into an employee announcement, leadership brief, customer update and media Q&A without losing the facts or intent.
- Review and Test: Decide what triggers escalation and learn how to test for reliable outputs.
BIG WINS YOU’LL LEAVE WITH
- A clear test for deciding which recurring comms workflows deserve a Skill and which are better handled with a prompt.
- A practical method for turning approved messaging, audience rules and review requirements into guidance your team can reuse.
- A build, break and fix process for exposing weak spots before a Skill becomes part of your team’s workflow.
- A completion certificate to share on LinkedIn or include in your performance review.
WHY ATTEND?
Rethink Team Silos: Build agile “tiger teams” with shared workflows that align communications, social media and marketing around common business goals and audience needs.
Get More Value From Every Content Investment: Learn how to extend the lifespan and impact of your strongest content across channels, audiences and business functions.
Turn Audience Intelligence Into Action: Use social listening and reputation insights to guide content planning, strengthen messaging and identify emerging opportunities.
BONUS MATERIALS: YOUR DIGITAL TOOLKIT
Every participant receives access to a collection of resources.
- 2026 B2B Content and Marketing Trends Report
- PR and Comms Content Planning Calendar
- LinkedIn Tactical Content Marketing Plan
Members of Ragan’s Center for AI Strategy receive complimentary registration for the tutorial. Learn more about this community here and contact Customer Service for more information. Current members should contact Krista Russo for enrollment information.
Can't make it on November 12? All attendees will receive a recording of the webinar.
WHO SHOULD ATTEND?
This intermediate tutorial is for communicators who already use Claude or another generative AI tool and are ready to move beyond one-off prompts. It’s especially useful for teams that rely on a few experienced people to remember approved messaging, audience differences, review requirements and escalation rules. No coding or previous Skill-building experience is required.
Members of Ragan’s Center for AI Strategy attend for free!
- Chief communications officers
- Corporate comms leaders
- Internal comms professionals
- Employee comms teams
- Change comms professionals
- PR and media relations professionals
- Executive comms teams
- Content and editorial leaders
- Social media leaders
- Corporate affairs professionals
- Brand comms professionals
- AI governance and enablement leaders
- Agency leaders supporting enterprise comms clients
- And other business professionals using Claude regularly in their work
WHAT YOU’LL NEED FOR THE TUTORIAL
- Access to Claude is recommended but not required to benefit from the live demonstration. If you use an employer-managed account, confirm whether Skills are enabled in your environment.
- Familiarity with your organization’s AI and data privacy requirements, including what information you may share with Claude.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Highly practical and relevant for communications leaders. The real-life examples and guidance on positioning comms as a strategic enabler of AI were especially valuable.
Great introduction to AI tools: which tools to invest in, how to properly utilize them, setting policies and goals around them, as well as educating leadership on AI utilization.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Connecting the new AI technologies with communication is crucial, this is why this session organized by Ragan is so extremely important. I appreciated the high quality level of this session and I am grateful for all the information exchanged.
The Center for AI Strategy brings together programming, research, and practical guidance to help communications and marketing leaders adopt AI with confidence.
Our team combines editorial leadership, operational excellence, and hands-on AI strategy experience to help members navigate adoption, governance, training, and day-to-day implementation.
Frequently Asked Questions
What is Claude Skills for Comms?
Claude Skills for Comms is a 60-minute interactive tutorial that shows communications professionals how to turn repeatable processes, organizational knowledge and comms standards into reusable AI-supported workflows with Claude.
Who should attend Claude Skills for Comms?
The tutorial is designed for corporate comms, internal comms, executive comms, PR, marketing, content and other professionals who already use generative AI and want a more repeatable approach to working with Claude.
What will I learn at Claude Skills for Comms?
You'll learn how to identify a strong use case for a Claude Skill, determine what instructions and source material it needs, see a Skill built around a real comms workflow, and learn how to test and strengthen it before broader use.
What are Claude Skills?
Claude Skills are reusable packages of instructions and supporting resources that give Claude specialized guidance for particular types of work. They can help teams reduce the need to repeatedly explain the same processes, context and standards in individual conversations.
How can comms professionals use Claude Skills?
Comms professionals can use Skills to support recurring work that depends on established messaging, processes or review criteria. Potential applications include executive comms, employee announcements, message development, briefing materials, FAQs, talking points, content adaptation and review.
Is Claude Skills for Comms a technical course?
No. This tutorial is designed for comms professionals. The focus is on choosing the right workflow, organizing the right source material, defining standards and evaluating the work Claude produces.
Do I need coding experience?
No coding experience is required.
Do I need previous experience with Claude?
Some familiarity with Claude or another generative AI platform will help. This session is designed for professionals who understand basic generative AI use and are ready to explore more repeatable workflows.
What workflows can Claude Skills improve?
Skills can be useful for recurring work where a comms team repeatedly relies on the same messaging, source material, templates, standards or review process. That can include executive comms, employee announcements, message maps, briefing documents, FAQs, talking points and audience-specific versions of the same core communication.
How is Claude Skills for Comms different from general AI training?
General AI training often focuses on improving the results of individual prompts. Claude Skills for Comms focuses on making comms knowledge, standards and processes reusable so teams do not have to rebuild the same context every time the work begins.
Will Claude Skills for Comms help me build a Skill?
You'll see a comms Skill built and tested during the live tutorial, and learn the framework behind the process so you can apply it to your own workflows.
What is the difference between a Claude Skill and a prompt?
A prompt gives Claude instructions for a particular interaction. A Skill packages reusable instructions and supporting resources that Claude can draw on for relevant work, reducing the need to recreate the same guidance repeatedly.
How can Claude Skills for Comms help my team save time?
Skills can reduce repeated briefing and make established standards easier to apply across recurring work. They can also help teams start with more of the same approved context and quality expectations instead of rebuilding them from scratch.
What will I leave with after Claude Skills for Comms?
You'll leave with a framework for selecting strong Skill use cases, defining the context and standards Claude needs, determining where human review belongs, and testing whether a Skill performs reliably before broader use. You'll also receive a completion certificate.
Who do I contact with questions?
For registration or speaker questions about Claude Skills for Comms, please contact the appropriate member of our team:
Registration contact: Krista Russo, Operations Coordinator
Programming and speaking inquiries: Alyssa Smith, Senior Director of Event Programming
How do I register for Claude Skills for Comms?
Click REGISTER NOW or RESERVE YOUR SEAT TODAY on the event page to purchase your registration. Members of Ragan's Center for AI Strategy receive complimentary access.
[email protected] or by calling 800-878-5331.
