How AMC Builds Culture From the Box Office to the Boardroom
1-2 p.m. ET
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
In industries like cinema, where the brand experience is delivered by a mix of full-time staff, part-timers, casual employees and corporate teams across hundreds of locations, staying connected isn’t just nice to have — it’s essential. But traditional communication channels like email and bulletin boards simply don’t reach everyone, especially those on the frontlines. The result? Missed updates, fractured culture and disengaged teams. With employees operating across different shifts, job types and even access to tech, how can companies like AMC truly create a unified, informed workforce?
Join us on July 31 for this FREE webinar and get a behind-the-scenes look at how AMC is tackling this challenge head-on by rethinking internal communications. You’ll hear how they’re using a mobile-first platform to connect theater crews, office workers and leadership in one centralized digital space — building culture, improving alignment and giving every employee a voice. No matter what large frontline workforce sector you’re in, you’ll walk away with ideas you can apply to make your internal comms more inclusive, more impactful — and maybe even a little more fun. You’ll walk away with practical strategies and real-world insights, including:
- How AMC connects thousands of frontline, part-time and corporate employees across hundreds of locations using a single internal communications platform.
- Ways tools can improve culture, recognition and engagement.
- Scalable tactics for reaching employees without a desk or company email.
- How to build an internal comms strategy that increases engagement and reduces turnover in shift-based, high-turnover industries.
- And much more.
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTERS
Manager of Inclusive Communications—AMC Theatres Abby McMullen is a seasoned communicator with over nine years of specialization in technology implementation, associate engagement, social media strategy, and analytics. For the past three years at AMC Theatres, she has focused on enhancing the frontline employee experience by streamlining tasks, consolidating communication touchpoints, activating leadership, and fostering a culture of Belonging For All. With a data-informed mindset and collaborative approach, McMullen aligns communication strategies with organizational goals and values — driving meaningful connections, supporting associate engagement, and unifying a diverse circuit of theatres across the United States. Director, Advisory Services—LineZero Caroline Mikhail, a Prosci® Certified Change Practitioner and Director of Advisory Services at Linezero, brings deep expertise in elevating employee experience, driving engagement, and leveraging the latest technologies, including AI and immersive technologies, to drive business innovation. With over 20 years of experience across diverse industries, Mikhail empowers leaders to build connected, motivated workplaces and realize the ROI of an engaged, thriving culture. When she’s not strategizing with the Linezero team, you’ll find her experimenting with new recipes in the kitchen, enjoying a moment at the ballet bar, or playing a lively game of tag with her three kids.
About LineZero
As a leading employee experience consultancy and technology reseller globally, LineZero is focused on creating the best full journey for organizations trying to create better at-work experiences for their people.
LineZero believes that organizations drive innovation and become leaders in their field when they enable their people with the best tools and technology. It helps companies create immersive experiences where learning comes alive, collaboration transcends boundaries and unforgettable moments are shared across realities.
LineZero’s team brings years of experience and a deep understanding of Mixed Reality, AI and Employee Experience. It is proud to work with many of the Fortune 500 companies and organizations across every industry.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement
[email protected] or by calling 800-878-5331.
