Ragan Premium Webinar
How Healthcare Communicators Can Prepare to Thrive in 2026
AI, difficulties reaching frontline and deskless workers, changing regulations, new costs for H1-B visas: healthcare communicators have faced unprecedented challenges in 2025, and it’s unlikely to change in the new year.
It’s past time for communicators to seize the reins, claim their seat at the table, and prove once and for all that their messages create measurable value.
Join us on Wednesday, Dec. 3rd, for this can’t-miss Ragan Communications webinar that will equip you and your team to tackle the new (and recurring) challenges in healthcare communications.
You’ll leave better prepared for the future, able to prove impact with meaningful metrics, speak the language of strategy, use AI with integrity, and build flexible systems that adapt to whatever crisis comes next.
Join us on Wednesday, Dec. 3, from 2-3:30 p.m. ET!
Our 1.5-hour program will give you the critical insights and helpful strategies your comms team needs to implement right away. Join Ragan and our panel of experts as we help you communicate with impact and navigate the evolving challenges of healthcare communications.
AGENDA
Today’s communicators are asked to do more with less, reach the unreachable, and plan for the unpredictable. Join Ragan’s editors as they outline the top challenges communicators in healthcare will face in 2026 (and how you can proactively plan for them) in this lightning-quick session. Insights and exclusive statistics will be drawn from a sneak preview of Ragan’s 2026 Communications Benchmark Report. You’ll learn about:
- Ways to leverage omnichannel, mobile-first, and AI-powered engagement strategies to keep up with patient, provider and fast-changing regulatory demands.
- How to deliver culturally competent, personalized communications to deskless staff and field teams, wherever they are.
- Techniques for using analytics, automation and data-based frameworks to maximize impact and demonstrate ROI even as budgets shrink and resources shrink.
- New compliance guardrails for HIPAA, patient privacy, and ethical use of AI.
- Resilience planning for the misinformation epidemic, and how to proactively identify and address health and AI-generated falsehoods and foster public trust in the face of growing information noise.
From debates over prices and vaccines to access to reproductive rights and disputes over health equity, the polarized landscape forces healthcare communicators to balance clarity with credibility. At the same time, misinformation spreads faster than fact-checks can keep pace, placing both institutions and individual clinicians under scrutiny. Join this panel discussion with high-level communicators sharing the tactics, tone and trust-building moves they are taking to reach patients, policymakers and the public amid rapidly shifting narratives.
- Navigating the divide: Ways to communicate clearly and compassionately around healthcare—and how to tailor your comms for patient and policymaker audiences.
- Combating the viral threat: How to deploy response strategies to address misinformation, conspiracy theories and false narratives spreading on social media before reputational damage escalates.
- Leverage trusted voices with transparency: Techniques to foster authentic connections with skeptical or marginalized communities by sharing plain-language facts, admitting uncertainties and affirming patient-centered values without political bias through doctors, scientists and influencers.
- Strategic alignment: Tips to train and empower individual physicians and researchers to engage confidently and responsibly, while coordinating with institutional communication to prevent mixed messages and reputational risk.
It’s a constant communications challenge: how to connect with deskless nurses, clinicians and support staff that span shifts and locations. Healthcare’s front lines never stop, and connecting with a workforce that’s mostly off-screen and always on the move can require creative solutions. This session reveals how to deliver personalized and meaningful content that lands, deploy leaders to speak with credibility and care, drive mobile-enabled channels, and how to build a culture that can weather constant change.
- Connecting with frontliners: Strategies to target the most relevant messages and resources for employees and diversify your channel mix to deliver information directly to the frontline staff.
- Aligning leadership messaging for trust: How to guide execs and spokespersons to demonstrate transparency and credibility while representing the organization internally and externally.
- Stay agile, stay heard: How to use employee feedback loops, real-time data and AI personalization to tailor messaging to workforce needs and evolving organizational priorities.
The time to play a bigger, smarter role than ever before is already here. Here’s how to future-ready (and future-proof) your communications strategy by showing leadership how comms contributes to trust, reputation, recruitment and retention. Learn how to measure the story with data that leaders will respect and value. In this session, we’ll discuss:
- Measuring Value: The communications-adjacent KPIs that ladder up to leadership goals and business needs, and how you can demonstrate success.
- Leadership-ready communication skills: How to anticipate organizational challenges and speak the language of leadership to influence communication strategy and decision-making confidently.
- Practical measurement frameworks: How to measure both operative and strategic goals, and how to communicate wins that demonstrate communication drives engagement and efficiency ROI across the organization.
Top 3 things you’ll learn:
- Insights from Ragan’s 2026 Communications Benchmark Report.
- How to support the C-suite and communicate transparently and effectively on polarizing issues.
- Frameworks for future-proofing communication strategies in 2026.
| Rates | |
|---|---|
| Registration | $399 |
| Nonprofit/Gov/Edu Registration | $375 |
| Ragan Insider Registration | $349 |
Can't make it on December 3? All attendees will receive a recording of the webinar.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
Ragan's webinars are bite-sized chunks of professional development I can squeeze into my schedule without having to travel to a conference. Highly recommend!
Ragan continues to provide top-notch, professional content that is beneficial to a wide range of employees, senior leaders and executives.
A great resource that provides unique insights into problems we all face as communicators. Two thumbs up and already looking forward to the next webinar!
Very informative, practical and immediately useful.
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
WHO SHOULD ATTEND?
You should attend this webinar if you spend at least a quarter of your time in any of these areas:
Brand Management • AI Integration • Marketing • Content Strategy • Content Creation • Strategic Communications • Internal Communications • Social Media • Global Communications • Issues Management • Executive Communications • Measurement Communications • Reputation Management • Digital Communications • Public Relations • Media Relations
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