How to Connect AI Search Visibility to Measurable Business Impact
1-2 p.m. ET
Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications
AI search has changed how PR impact is recognized and measured. Leadership still wants clear ROI, but traditional metrics and reach no longer tell the full story.
Join us on July 16 for this FREE webinar where we break down how PR and communications teams can connect earned and owned media to real business impact in AI-driven search. You will learn how to track where and how your brand appears in AI-generated answers, what types of coverage influence visibility, and how to translate that into metrics leadership understands and trusts.
You'll learn:
- How AI search changes PR measurement: How visibility can now be evaluated.
- Attribution that leadership understands: Ways to connect earned media and AI citations to business outcomes.
- Where visibility comes from: The channels, formats, and signals that increase your chances of being cited in AI answers.
- A simple audit framework: How to assess your current visibility and identify gaps that affect performance and ROI.
- And much more.
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTERS
Business Intelligence Director —APCO Rotem Hinkis is a Business Intelligence Director for APCO in London, specializing in the integration of behavioral data, social listening, media measurement, and AI-driven research methodologies to inform strategic communications and reputation management. With extensive experience translating complex data into actionable insights, Rotem helps organizations navigate an increasingly dynamic media and digital landscape through evidence-based communications strategies. Rotem leads the agency’s AI-based reputation analysis (AEO/GEO) initiatives and drives the development of RepGenAI, APCO’s innovative methodology for measuring and understanding brand representation across generative AI platforms. Rotem works closely with organizations to assess how they are surfaced, referenced, and perceived in AI-generated responses, helping clients adapt their communications strategies to maintain visibility, credibility, and influence in the evolving AI search ecosystem. Senior Director of Sales —Notified Brittany Brady is a Senior Director of Sales at Notified, where she leads agency new business, account management and reseller sales teams. With deep experience working alongside CMOs, CFOs, and agency CEOs, Brittany is known for bridging strategy, storytelling, and technology to drive measurable business outcomes. She is a recognized thought leader in AI’s impact on communications, with a particular focus on AEO and GEO strategies for public relations and investor relations. Brittany brings a practical, executive-level perspective on how AI is reshaping the future of communications and trust. Head of Strategic AI—Edelman Mirza is the Head of Strategic AI Advisory at Edelman Intelligence. He leads the firm's AI client advisory business, helping clients strategically integrate generative AI into their marketing and communications functions. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. Mirza received his bachelor's degree from Georgetown University. 
About Notified
As the only technology partner dedicated to both investor relations and public relations professionals, Notified helps you control and amplify your corporate narrative. It’s fully integrated PR and IR platforms streamline every step — whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, Notified empowers communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ)
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications
[email protected] or by calling 800-878-5331.
