Ragan Premium Webinar
Revitalizing Newsletters and Town Halls to Drive Engagement
Are your newsletters best-in-class? How about your virtual town halls? While it’s both easy (and necessary) to get caught up in the pursuit of flashy new tools like AI, the four most effective channels for employee engagement today remain by a wide margin email, intranets, e-newsletters and virtual meetings, according to Ragan’s 2025 Communications Leadership Council Benchmark Report.
What separates top communicators from the rest is their ability to level up those proven channels with a fresh approach that captures attention, drives action (and gets them noticed by the c-suite). Join us for this 90-minute webinar in which we will give you plug-n-play tips for enhancing the staples in your communications toolbox.
Join us on Tuesday, August 12th from 2-3:30 PM ET!
Get must-have insights, practical strategies and a communications playbook for your team to prepare for the year ahead.
AGENDA
The internal newsletter remains a powerful tool—when it’s implemented right. In this case study, learn how one organization revitalized their employee newsletter by rethinking format, frequency and function. You’ll hear how they incorporated behavioral data and employee listening, TikTok trends and personalized information to build a channel that employees looked forward to opening. We’ll discuss:
- Rethinking Design and Delivery: Editorial calendars that reflect business priorities and employee curiosity—plus rethinking the purpose as an action-driver, not an information dump.
- Interactivity and Integration: How to use polls in-newsletter challenges to boost engagement; plus how to integrate with other tools like Slack or mobile apps for multi-channel reinforcement.
- Stats and Measurement: The tools that can help, including scroll heatmaps and click data that will identify what employees actually care about, and measurement in outcomes, like participation in programs or behavioral shifts.
As workplace tools evolve, AI has opened the door to real personalization in internal comms. From smart intranet recommendations to town hall content and automated greeting kits for new hires, here’s how AI can help comms serve the right message to the right person at the right time.
- Simple AI for Newsletters: How to dynamically revise content based on job role, geography or engagement history—not just hierarchy. Plus: what’s new with sentiment analysis.
- Chatbots on the Intranet: Simply search, and make it fun with chatbots that retrieve information and route HR queries.
- Adaptive Town Halls: How to use live polling and AI-generated summaries to personalize follow-up materials. Plus: automated translation and accessibility to ensure inclusion across languages and geography.
- Maintaining Control: If you’re using gen AI, it’s critical to build the guardrails to ensure content stays on brand, on voice, and secure.
Most organizations already have newsletters, intranets and town halls—but many still struggle to get employees to engage. In this panel, comms leaders of best places to work will share how they’ve shifted their strategies to boost participation, increase attention and measure results not just across platforms, but across annual surveys and more. From gamification to social proof to more intentional campaign planning, this discussion will explore how to move from information overload to communication that moves people.
- Engagement Psychology: What actually motivates employees, including involvement in the content creation process, internal influencers and respected peers, and why it’s sometimes a good idea to go where the people (already) are.
- Steal from Marketing: How to segment audiences, use A/B testing, timing and frequency to boost your communications.
- Connecting Channels to Culture: Why internal comms tools should reflect—not just support—organizational values.
- The Audit, When and How: Strategies for quarterly reviews, and how to assess what’s dormant and what’s actually missing.
- The Survey, and Showing Results: Why it’s critical not to just produce an annual survey, but respond to the employee concerns that are raised by it. Here’s strategies to communicate the changes made due to survey results.
Top 3 things you’ll learn:
- How to modernize legacy channels like newsletters and town halls using employee behavior and business needs.
- Where AI and commtech are headed—and how internal comms can personalize content without losing consistency.
- Strategies to drive engagement across existing platforms and measure real impact, not just clicks.
PRESENTERS
| Rates | |
|---|---|
| Registration | $399 |
| Nonprofit/Gov/Edu Registration | $375 |
| Ragan Insider Registration | $349 |
Can't make it on August 12? All attendees will receive a recording of the webinar.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
A great resource that provides unique insights into problems we all face as communicators. Two thumbs up and already looking forward to the next webinar!
Very informative, practical and immediately useful.
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
Ragan webinars provide professionally engaging and actionable content on a wide range of communication topics.
Ragan webinars are consistently relevant to topics of the day, and presenters always give tactical information that can be applied to most communication job roles.
WHO SHOULD ATTEND?
You should attend this webinar if you spend at least a quarter of your time in any of these areas:
Brand Management • AI Integration • Marketing • Content Strategy • Content Creation • Strategic Communications • Internal Communications • Social Media • Global Communications • Issues Management • Executive Communications • Measurement Communications • Reputation Management • Digital Communications • Public Relations • Media Relations
[email protected] or by calling 800-878-5331.
