Ragan Webinar On Demand
Thinking Frontline First: Content and Design Principles That Work for Non-Desk Employees
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement • Human Resources • Global Communications
More than 80% of today’s workforce is non-desk, yet most intranets are still written, structured and designed from a desk-worker perspective. Frontline employees often face limited time, shared or mobile devices, inconsistent connectivity and task-driven needs, but are expected to navigate intranet experiences built for long sessions, dense content and traditional navigation.
Join us for this FREE webinar, where Staffbase experts Karen Downs and Darin Gad will introduce a frontline-first methodology for building intranet content and design that truly works for non-desk employees. They’ll explore how content strategy, information architecture and visual design must work together to support frontline realities, and how to test and validate experiences to ensure they are clear, usable and trusted. You’ll learn how to:
- Apply a frontline first methodology to intranet content and design for non-desk employees.
- Design and test intranet experiences for mobile-first and shared-device environments.
- Build strong content and design foundations that support trust and clarity in AI-assisted intranets.
- Ensure AI assistants surface accurate, well-structured and usable information for frontline workers.
- And much more.
Top reasons to watch this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTERS
Senior Advisor for Strategic Communications —Staffbase Karen Downs is a Senior Advisor for Strategic Communications at Staffbase and a digital workplace visionary specializing in employee-centric experience design. She works with organizations to create intuitive digital environments that foster engagement and efficiency. From modern intranets to mobile-first platforms, Karen helps simplify complex communication ecosystems, making information easier to access and use across the organization. Her work focuses on clarity, usability, and scale, enabling more effective communication and stronger employee connection. Senior Lead Designer for the Communications Design Practice —Staffbase Darin Gad is a Senior Lead Designer for the Communications Design Practice at Staffbase, where she specializes in turning complex ideas into clear, compelling experiences. With deep expertise in information design and user perception, she creates communication tools that balance visual appeal with clarity, accessibility, and impact. Her work is rooted in a minimalist, people-centered approach that prioritizes understanding and emotional resonance. By embracing simplicity and intentional design, Darin helps organizations translate strategy into communication that drives connection, engagement, and action.
About Staffbase
Staffbase is the first AI-native Employee Experience Platform. With Staffbase, companies reach everyone across app, intranet, email, SMS, digital signage and Microsoft 365 – alongside new experiences like personalized podcasts and an AI assistant. Around 2000 organizations rely on Staffbase to inspire people and drive measurable impact.
More information: www.staffbase.com
WHO SHOULD WATCH?
You should watch this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement • Human Resources • Global Communications
[email protected] or by calling 800-878-5331.
