JOBS

30 jobs in the PR and marketing world

A new study suggests shortening commutes and mitigating transportation hassles is a top way to improve recruitment and retention. Is your commute driving you to consider a career move?

STORYTELLING

A century of stories: How Hilton highlighted staff for its centennial

In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.

PR

Why and how to replace musty PR jargon with clear, precise language

Fluff, puffery and linguistic sleight of hand could be undermining your credibility—and harming your career. Watch for these weasel words and phrases that could come back to bite you.

EXECUTIVE COMMUNICATION

5 common presentation missteps—and how to avoid them

It’s easy to see and hear the flaws when someone else is delivering a talk, but many of us lapse into those very miscues when we’re speaking. The first step is identifying the problems.

EMPLOYEE ENGAGEMENT

How Whirlpool whips up engagement and crystallizes big-picture objectives

The home appliance giant puts on entertaining, educational events each year to get its employees hyped about the company’s big goals. It also landed a prestigious Ragan Award.

STORYTELLING

5 ways to infuse emotion into your storytelling

Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.

SEO

Why communicators keep missing the mark on SEO

If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of how search engines work.

RAGAN TRAINING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.

PR DAILY AWARDS

Does your visual content captivate and inspire audiences?

Enter PR Daily’s Video & Visual Awards to earn recognition for the compelling stories you told. The deadline for submissions is Nov. 1.

WRITING & EDITING

How ‘duh’ moments undercut a writer’s (and readers') ‘ah-ha’ moments

Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.

THE WORKPLACE

Infographic: 13 procrastination pitfalls imperiling your productivity

Take breaks throughout the day, don’t shrug off your delay tendencies, and disable your email notifications—pronto.

PR

Why and how communicators should embrace artificial intelligence

Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on.