TODAY’S HEADLINES – 12.14.2018  
 
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PR DAILY AWARDS

Prove you’re the best in the PR business

Enter Ragan’s 2018 PR Daily Awards to showcase your innovative and impressive public relations work from the past year.


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CONSULTING

Are you stuck in a communications rut?

See how Ragan Consulting Group can help your organization transform the way it reaches audiences.


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PR DAILY AWARDS

Your PR expertise deserves to shine

Show us why you’re the best at creating PR solutions for brands and clients. Enter Ragan’s 2018 PR Daily Awards by Dec. 14.



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RAGAN TRAINING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.


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SOCIAL MEDIA

5 social media trends to watch in 2019

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.


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PR

Why solo PR pros despise being called ‘freelancers’

Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.


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EXECUTIVE COMMUNICATION

Infographic: How to give and receive criticism

To improve your campaigns, your efforts must be measured, and team members should be held to account. Here's how to solicit and offer critical feedback without alienating your team.



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EMPLOYEE ENGAGEMENT

5 ways to boost employee engagement with interactive technology

Use these tactics to encourage better collaboration and teamwork throughout your workforce.


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EMPLOYEE ENGAGEMENT

3 employees who can harm your brand

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation.


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SOCIAL MEDIA

5 lessons from YouTube’s most-hated video ever

The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?


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CONTENT MARKETING

How to develop a content marketing program

These three steps can make the difference between success and failure.



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MEASUREMENT

How to measure your PR

Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.


PR DAILY

How to add GIFs and make your content pop

You don't have to be a videographer to add moving pictures to your content. Here's how to add some visual flair to your site. Plus, how marketers plan to invest in live events, top PR jobs, how to measure your PR efforts, and more.


HEALTH CARE COMMUNICATION NEWS

Cleveland Clinic: When caregivers become the patients

What would you do if you were a patient at your own hospital? That's what happens in this video from Cleveland Clinic. Plus, a plan for handling fake negative reviews, 17 illuminating PR and marketing lessons from 2018, and much more.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.