Our language is full of spelling disparities and irregularities. Don’t let these head-shakers trip you up.  

TODAY’S HEADLINES – 11.22.2019  
 
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WRITING & EDITING

3 of English’s most vexing idiosyncrasies

Our language is full of spelling disparities and irregularities. Don’t let these head-shakers trip you up.  


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STORYTELLING

5 tactics to sidestep common storytelling pitfalls

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.


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INTERNAL COMMUNICATIONS

4 quick tips to craft your comms calendar

It’s not too late to organize, delegate, schedule and strategize for 2020.



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WRITING & EDITING

Infographic: 21 ways to create snappier content

All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.


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PR

How to identify and counter bogus online reviews

Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.


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RAGAN AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.


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GRIPE THERAPY

How, when and where should you communicate bad news?

Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.



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EMAIL

5 steps to creating marketing emails that get opened and read

Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.


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MARKETING

2020 vision: The top 5 emerging trends in marketing and PR

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.


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EXECUTIVE COMMUNICATION

How to steer a media interview to your key topic or point

Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.


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RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.



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RAGAN AWARDS

Last chance: Don’t miss this Friday’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.


PR DAILY

The Morning Scoop

WeWork cuts 2,400 jobs; Victoria's Secret ends fashion show; YouTube looks for brand managers with edge; and more. Plus, insights for consistent blogging, how to use emojis and symbols in marketing messages, and more.


Discover how to craft content that earns—and keeps—audience attention

Join us for this can't-miss event featuring speakers from NASA, The Washington Post, Nickelodeon and more.