Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.

TODAY’S HEADLINES – 05.26.2020  
 
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COVID-19

How COVID-19 is the ultimate test of ‘purpose’

Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.


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SOCIAL MEDIA

4 ways brands are sparking meaningful engagement on social media

Grab some creative inspiration from a handful of companies' digital efforts.


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BRAND JOURNALISM

Anatomy of a leadership video

Needed more than ever, even a simple CEO message can get complicated in a pandemic.



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EXECUTIVE COMMUNICATION

How leaders' reputations can either shine or decline during COVID-19

Those who've responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.


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MEASUREMENT

Measurement experts: Solid metrics and trust go hand in hand

Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’


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WELLNESS

Using this time to create healthier working habits

This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.


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INTERNAL COMMUNICATIONS

3 keys to handling heated conversations

Communicators should be the calming voice of reason, so prepare your mind and messaging before entering the fray.



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SOCIAL MEDIA

Do industry benchmarks for social media still matter?

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?


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VISUAL & VIDEO COMMUNICATIONS

How video can cut through the noise during this crisis

With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.


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RAGAN AWARDS

Ragan’s PR Daily Awards will tell your story

Enter the industry’s top benchmarking program to showcase your outstanding comms campaigns, events and publications. The entry deadline is Friday, June 19.


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COMMENTARY

The origins and evolution of Memorial Day

Take a few moments to savor the many creative freedoms we enjoy.



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RAGAN AWARDS

Ragan will showcase the top comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is June 19.


PR DAILY

The Daily Scoop

The top stories from the headlines in the PR and marketing world, and the latest update on brand responses to the COVID-19 crisis. Plus, tips for keeping employees engaged while WFH, tips for finding the right awards program, comms tips from OSHA, and more.


Social Media & Digital Communications Virtual Conference

Get inspired with new practices for effectively using digital tools and social media platforms to better communicate with internal and external audiences.

Register now for this can’t miss virtual event to get strategies that are critical to your internal and external PR efforts.