How are you preparing to safeguard your most precious business asset?

TODAY’S HEADLINES – 11.23.2020  
 
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CRISIS COMMUNICATIONS

6 tips for protecting brand reputation in 2021

How are you preparing to safeguard your most precious business asset?


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HEALTH CARE

Why and how to infuse more empathy in your health care marketing

Caring for your fellow human beings is also what happens when you put the consumer first.


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Do you offer outstanding corporate wellbeing programs?

Ragan’s Workplace Wellness Awards will recognize the organizations and people that prioritize employees’ mental, physical and professional health. Enter by Dec. 4, 2020.



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EMPLOYEE ENGAGEMENT

4 ways Facebook increased employee engagement with virtual events

Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust.


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CRISIS COMMUNICATIONS

How short-term and long-term crisis responses require different mindsets

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.


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RAGAN AWARDS

Are you one of the Communicators of the Year?

Enter Ragan and PR Daily’s Communicators of the Year and Rising Star Awards by Friday, Dec. 4. Self-nominations, as well as nominations on behalf of colleagues and clients are accepted.


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EMPLOYEE ENGAGEMENT

The best (and worst) employee survey questions

Here's how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture.



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SEO

3 ways PR pros can win with SEO and analytics

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.


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REMOTE CULTURE

How to keep your team motivated during the pandemic

If productivity is suffering during remote work restrictions, how can you encourage your comms team to stay focused without cracking the whip?


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RAGAN AWARDS

Late Deadline Friday: Top Women in Communications Awards

Nominate the influential women you work with—or yourself—by 11:59 p.m. Central time, this Friday, Nov. 20. This will be your last chance to enter.


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MARKETING

How Campbell’s conquered holiday marketing

Cooking up an iconic dish isn't easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.



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CAREER ADVICE

What we’ve learned about communications from the 2020 election

With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?


PR DAILY

The Daily Scoop

Here are the top stories from the PR and marketing worlds. Plus, check out our Op-Eds, case studies and practical guides from around the industry on the latest best practices in external communications, social media engagement and crisis communications.


Crisis Communications Virtual Conference

Lessons Learned and New Tools to Prepare for a Safer, Better 2021

Join Ragan on Dec. 8 and hone your crisis communication skills for a better future. Register Now.