Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty.
The top stories and headlines from the PR and marketing worlds. Plus, the different approaches to short- and long-term crisis response, examples of clever COVID-19 pivots, the rise of the D&I leader, and more.
