GRIPE THERAPY

How, when and where should you communicate bad news?

Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.

EMPLOYEE ENGAGEMENT

6 ways employers can promote employees’ development

Fostering career growth among individuals will help your entire organization succeed, but it goes beyond occasional training sessions; it’s part of a cultural mindset. Consider these ideas.

EMAIL

Internal comms measurement survey reveals one-third don’t measure

Email is the channel of choice for reaching internal audiences—but how satisfied are communicators with their measurement? And how many have adapted to mobile?

SOCIAL MEDIA

Infographic: How to combine email and social media efforts

Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.

MEASUREMENT

In an ever-changing landscape, how do we prove the value of PR?

Measurement is crucial, along with understanding new tech and adopting an agile mindset.

RAGAN AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

In your writing, focus on the ‘you,’ not the ‘I’

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.

INTERNAL COMMUNICATIONS

Study: Your employer is probably snooping on you

An unnerving report finds that 90% of business owners or bosses have no problem spying on workers’ digital conversations.

SEO

5 steps for generating backlinks using infographics

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.

MARKETING

Where CMOs are spending their budgets

How are marketing honchos looking to invest their time and money? Here’s what PR pros should know to stay competitive.

RAGAN CONFERENCE ALERT

Power up your career in sunny Orlando, Florida

Join your peers and learn from experts at the social media conference of the year—at Disney World.

RAGAN AWARDS

Last chance: Don’t miss this Friday’s PR Daily Awards late entry deadline

Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.