INTERNAL COMMUNICATIONS

3 keys to internal comms success in 2020 (and beyond)

Follow this guidance to reach employees with personalized, targeted messaging that resonates and gets results.

EXECUTIVE COMMUNICATION

11 steps for developing PR presentations that wow top execs

You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.

EXECUTIVE COMMUNICATION

Public speaking lessons from Dr. Martin Luther King Jr.

The civil rights icon is remembered for his ability to control a venue with the simple power of his voice. Here are a few reasons why he was a messaging master.

SOCIAL MEDIA

How to create a compelling, more engaging LinkedIn profile

The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.

PR

5 career lessons learned on the fly

One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.

EMPLOYEE ENGAGEMENT

Employees’ wish list: 7 important (and free) things bosses can offer

Communication is crucial to validating and inspiring your colleagues, and clarity and sincerity are at the heart of those interpersonal exchanges.

DIVERSITY AND INCLUSION

3 tactics for promoting inclusion in employee communications

Even loyal employees will seek jobs elsewhere if leaders don’t foster a sense of belonging. In 2020 and beyond, execs and communicators must inspire the embracing of diverse workers.

SOCIAL MEDIA

Infographic: Tips for writing a great social media bio

How can you let your audience know more about your organization with the limited space and options in your Instagram or Twitter bio? Here are some handy rules.

MARKETING

The Olympics offer potential sponsorship gold, but there are risks

The pageantry, the passion and the global reach all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.

THE WORKPLACE

How communicators can prioritize fitness in 2020

Here’s a (gentle) kick in pants for all the Sedentary Garys and Idle Idas hunched over computers. Let’s get serious about striding toward a healthier, happier, less stressful year.

THE WORKPLACE

As Gen Z rises, 3 workplace shifts are emerging

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.

EMAIL

Infographic: Your email marketing checklist for 2020

Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.