Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.

TODAY’S HEADLINES – 11.18.2019  
 
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In your writing, focus on the ‘you,’ not the ‘I’

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.


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WRITING & EDITING

4 writing lessons from Deadspin

The alternately beloved and reviled website has been gutted, but its legacy of withering snark and bold commentary offers timeless lessons for writers of all stripes.


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THE WORKPLACE

3 tactics for communicators to promote gender parity

Most organizations are devoting money and other resources to diversity and inclusion training, but that’s where many efforts stop. Some are taking new approaches to shatter glass ceilings.   



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CONTENT MARKETING

Infographic: A checklist to review once your blog post is published

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do.


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MARKETING

How marketers are wooing consumers with augmented reality

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?


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RAGAN AWARDS

Who are the comms industry’s top communications professionals?

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.


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THE WORKPLACE

11 productivity tips for remote workers

Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions.



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INTERNAL COMMUNICATIONS

3 ways to measure your internal podcast’s impact

Set measurable, meaningful objectives, and present substantive results to win executive buy-in.


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EXECUTIVE COMMUNICATION

How your last slide can leave a lasting impression

The final image or text, on the screen until everyone as left the room, can make your overriding message indelible or afford audience members a chance to connect with you later.


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WEBSITES

Why and how you should be using pop-ups

Yes, they’re annoying—but they work. Here are statistics about their efficacy, as well as tactics to get the most pop for your investment.


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RAGAN AWARDS

Late deadline: Ragan’s Top Women in Communications Awards

This Friday, Nov. 15, is your last chance to nominate yourself or your inspirational female colleagues. Start your entry now!



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WRITING & EDITING

7 key insights for consistently publishing your blog

Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.


PR DAILY

The Morning Scoop

FedEx's chief challenges the publisher of the New York Times to a debate; Dunkin' gets rid of double cups; How PR pros like to learn new information; and more.


Discover how to craft content that earns—and keeps—audience attention

Join us for this can't-miss event featuring speakers from NASA, The Washington Post, Nickelodeon and more.