A McKesson comms exec shares her crisis tips during pandemic and beyond.

TODAY’S HEADLINES – 09.20.2020  
 
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CRISIS COMMUNICATIONS

5 ways to communicate calm in a crisis

A McKesson comms exec shares her crisis tips during pandemic and beyond.


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CORPORATE SOCIAL RESPONSIBILITY

How COVID-19 and recent events have energized online advocacy

Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.


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DIVERSITY AND INCLUSION

How to measure your DE&I efforts

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.



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COVID-19

5 examples of clever, creative COVID-19 pivots

The pandemic is forcing businesses to adapt or wither away. Take heart -- and maybe borrow an idea or two -- from these savvy strategic swivels.


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WELLNESS

5 health barriers working women face—and how to break them

It’s been 100 years since U.S. women won voting rights. Communicators, ensure that women won’t wait as long to rid the workplace of unfair health obstacles.


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THE CONSULTANT IS IN

Don’t let these 4 obstacles undermine your comms audit

It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.


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MEDIA RELATIONS

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.



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LEADING NOW

Kroger’s Kristal Howard shares the blueprint for thriving amid COVID-19 disruption

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.


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CAREER ADVICE

The worst, most nefarious interview questions (and how to answer them)

It doesn’t matter how many tennis balls you think might fit into a limousine, but your problem-solving skills will be carefully examined. Mind these expert tips for acing your next interview.


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EMAIL

How to use data to effectively communicate internal changes

Three data-backed techniques to ensure your emails get opened and read by employees.


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CRISIS COMMUNICATIONS

3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?



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STORYTELLING

Why telling sustainability stories is important year-round

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.


PR DAILY

The Daily Scoop

Here are the top stories from the PR and marketing worlds. Plus, relatable and hilarious headlines for social media pros, how to measure DE&I, tough challenges PR pros face amid current uncertainty, and more.


Video Storytelling: TikTok, YouTube, Reels and Beyond Virtual Workshop

Learn how to plan, produce and post purpose-driven videos that captivate your audience.

Friday, Sept. 25. Register now.