TODAY’S HEADLINES – 10.22.2018  
 
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INTRANET

How to get eyes on your intranet

Simply improving your intranet’s usability can drastically transform your employee communication strategy and workplace culture.


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RAGAN CONFERENCE ALERT

Could your intranet do more for your organization?

Turn your intranet into a tool for success with help from the experts at this exciting conference for internal communicators.


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PR DAILY AWARDS

Are your videos vibrant?

What keeps your audience engaged? Share your explainer videos, digital signage, web design and more. Enter PR Daily’s 2018 Video and Visual Awards by Oct. 24.



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INTERNAL COMMUNICATIONS

3 essentials for internal communication and a thriving culture

Messaging channels have changed, and transparency has become a workplace imperative. Here are the hows and whys of keeping employees informed and engaged.


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SOCIAL MEDIA

Which social media metrics matter most?

Constant changes and tweaking by online platforms could mean that you are measuring meaningless or misleading factors. Here’s what will make a major difference for your campaign.


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JOBS

30 jobs in the PR and marketing world

Which cities have the highest average salary for business-related careers—and leave the most money left over after paying rent? Find out, and then check out our roundup of job openings.


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WRITING & EDITING

Why communicators shouldn’t abandon long-form content

Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.  



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THE WORKPLACE

5 crucial traits to understand about Generation Z

As these young people further their education, start internships and launch careers, those already in the workforce should be aware of their preferences and attributes.


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THE WORKPLACE

Workplace personality types and how they can work together

PR pros often work on teams or with clients—and that means they must be skillful interpreters of human behavior. Knowing your personality type can help build a stronger team.


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MARKETING

7 ways to tank any marketing initiative

To ensure your next project sinks and/or stinks, talk solely about yourself, neglect formulating a plan, and keep other departments in the dark.


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PR

Burger King promises its new burger will give you nightmares

The fast-food chain performed a sleep study to test the ghoulish effects of its latest creation, touting science-backed claims that the new sandwich might haunt your dreams.



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PR DAILY AWARDS

There’s still time to enter Ragan’s 2018 PR Daily Awards

The early-bird deadline has passed, but there’s still time to share your impressive PR campaigns, events and publications. Enter by the final deadline, Nov. 7.


PR DAILY

Infographic: How mobile consumers use voice search

As AI assistants and smart speakers take a greater share of internet searches, how can PR pros and SEO experts keep up? Here's how consumers use voice search. Plus, Elle gets backlash for clickbait tactics, marketing podcasts you should investigate, how to stop a Twitter catastrophe, and more.


HEALTH CARE COMMUNICATION NEWS

22 safety tips for Halloween

To help keep children safe as they canvass neighborhoods, health care providers can offer some suggestions from this infographic. Plus, how to time your holiday media pitches, terrifying office specters to flee this Halloween, and much more.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.