REMOTE CULTURE

How WFH has brought clients and colleagues closer together

The shift to remote work has deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.

CRISIS COMMUNICATIONS

4 indispensable tips for surviving a crisis

Monitoring news outlets and online mentions is just the beginning. Diligent preparation and identifying what will constitute a reputational disaster—not just basic complaints—are crucial.

DIVERSITY AND INCLUSION

How companies can improve DE&I transparency and address past failures

You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.

CRISIS COMMUNICATIONS

5 ways to communicate calm in a crisis

A McKesson comms exec shares her crisis tips during pandemic and beyond.

DIVERSITY AND INCLUSION

How employee resource groups enhance internal comms efforts

Communicators share how they’ve leaned on employee affinity groups to respond to recent events.

CORPORATE SOCIAL RESPONSIBILITY

How COVID-19 and recent events have energized online advocacy

Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.

DIVERSITY AND INCLUSION

How to measure your DE&I efforts

Avoiding vanity metrics, setting tactical goals and embracing qualitative feedback are key parts of evaluating your organization’s DE&I efforts.

COVID-19

5 examples of clever, creative COVID-19 pivots

The pandemic is forcing businesses to adapt or wither away. Take heart -- and maybe borrow an idea or two -- from these savvy strategic swivels.

WELLNESS

5 health barriers working women face—and how to break them

It’s been 100 years since U.S. women won voting rights. Communicators, ensure that women won’t wait as long to rid the workplace of unfair health obstacles.

THE CONSULTANT IS IN

Don’t let these 4 obstacles undermine your comms audit

It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.

MEDIA RELATIONS

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.

LEADING NOW

Kroger’s Kristal Howard shares the blueprint for thriving amid COVID-19 disruption

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.