A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.
Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.
Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.
Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
Submit your top-tier communications campaigns, projects, events, publications and initiatives. Enter the industry’s premier benchmarking program by this Friday, Nov. 22.
WeWork cuts 2,400 jobs; Victoria's Secret ends fashion show; YouTube looks for brand managers with edge; and more. Plus, insights for consistent blogging, how to use emojis and symbols in marketing messages, and more.
