TODAY’S HEADLINES – 01.18.2019  
 
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CRISIS COMMUNICATIONS

9 tips for crafting and executing a crisis plan for a cyber breach

Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack.


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WRITING & EDITING

10 tips to improve your writing and ignite creativity

To get the words flowing, try starting at the end. You might also use a prompt, rewrite a classic, or craft a poem based on fodder from your spam folder. 


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EMPLOYEE ENGAGEMENT

How to provide perks that ignite engagement and retention

No amount of ping-pong tables and nap pods can compensate for a lack of substantive benefits that make your employees’ lives easier.



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SOCIAL MEDIA

15 questions to ask when hiring a social media partner

Here’s what to ask any agency vying to manage your digital channels.


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MARKETING

Voice search, AI and beyond: Why marketers must embrace technology

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.


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PR

4 experts shaking up the PR world

See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.


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RAGAN TRAINING

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.



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PR

3 lessons from circus PR

The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.


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THE WORKPLACE

What those performance review phrases actually mean

It’s the time of year when many communicators are getting (and giving) job evaluations. Here’s what some of those well-worn phrases really mean.


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MEDIA RELATIONS

3 things to consider when pitching op-eds

A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.


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SOCIAL MEDIA

Marketers respond to #WorldRecordEgg with humor and pleas for attention

As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.



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PR DAILY AWARDS

What social listening tools help you understand your audience?

Share how social listening and real-time response play into your overall digital strategy. Enter PR Daily’s 2019 Digital PR & Social Media Awards in more than 30 categories. Don’t miss the Feb. 15 early-bird deadline.


PR DAILY

Infographic: Your social media marketing checklist

It's hard to keep track of all your social media duties. Use this handy guide to keep your tasks organized. Plus, Microsoft offers loans to address housing shortage in Seattle, writing tips to boost creativity, how to be a PR entrepreneur, and more.


HEALTH CARE COMMUNICATION NEWS

Maximize video for your health care practice

Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. Plus, how marketers can make the most of augmented reality, four experts shaking up the PR world, and much more.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.