What has to happen before successful AI transformation can begin

Live coverage from Ragan's Employee Experience Conference.

From Barbie buzz to Barney at Heidi Klum’s Party: Mattel’s comms director on making moments matter 

Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to. 

An inside look at St. Jude’s strategy for building repeatable change comms

Insights from the preconference workshops at Ragan’s Employee Experience Conference in Nashville.

  Member Content

What comms pros can do to stay ahead of the curve when situations change

What are you doing to stay agile as a comms pro?

Former Netflix exec sues company over trust exercise, firing; Paramount CEO confident about Warner Bros. acquisition

Plus, Visa announces job cuts due in part to AI.

  Member Content

The key to getting more out of your comms AI prompts

You need to give AI the right context before it begins drafting.

How M&T Bank uses strategy tracking to shape its comms plans

A strategy tracker helps communicators find employee stories tied to company priorities.

How Merck uses message maps to strengthen leadership videos

Message mapping can help executives sound natural while keeping employee videos focused.

How a tech executive keeps people at the center of change 

AI success isn't about tools.