The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back.

TODAY’S HEADLINES – 05.15.2021  
 
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DIVERSITY AND INCLUSION

How the Trevor Project and PHM are reaching LGBTQ youth with social video

The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back.


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DIVERSITY AND INCLUSION

How to make sustainable DE&I strides in 2021 and beyond

Bristol Meyers Squibb’s head of talent strategy shares guidance on keeping your progress moving onward, upward and forward.


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THE WEEK IN COMMS

Creativity spurs vaccine uptake, don’t put gas in bags, and more

Get a refresher on the strategic imperative of workplace mental health, don’t plagiarize, and grab your weekly dose of messaging inspiration. 



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STORYTELLING

3 levels of empathy that are essential for electric storytelling

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.


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DIVERSITY AND INCLUSION

How to get white allies to take meaningful action on DE&I

Research shows that there is a perception gap between Black and white employees over the current progress of DE&I initiatives. Here’s how to keep white allies engaged in a long-term effort.


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RAGAN AWARDS

Congratulations to our Communicators of the Year & Rising Star Awards, Class of 2021

Congratulations to all of our honorees! Learn more about these impressive communications professionals.


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THE CONSULTANT IS IN

Why meaningful sustainability messaging is essential for long-term business success

Communications executives share their role in promoting ESG initiatives.



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REMOTE CULTURE

5 C’s for successful culture in a distributed workforce

As leaders think about the future of work and the hybrid workplace, here are the essential elements that must be present for workers to feel a sense of purpose and belonging.


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MEDIA RELATIONS

For communicators in a crowded news environment, focus on the ‘why’

Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.


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PRODUCTIVITY

5 steps to reignite your productivity

When your train of thought runs off the rails, use these tactics to get back on track.


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WELLNESS

How to build an employee-first, wellness-fueled work environment

Ergotron’s CEO shares guidance on creating a flexible, health-minded workplace suited to your employees’ needs.



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FINANCIAL LITERACY

The essential financial watchdogs and referees that comms pros should know

As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules.


PR DAILY

The Daily Scoop

Here are the top stories from the PR and marketing worlds. Plus, check out our Op-Eds, case studies and practical guides from around the industry on the latest best practices in external communications, social media engagement and crisis communications.