The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.

TODAY’S HEADLINES – 12.15.2019  
 
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MARKETING

Infographic: How to use emoji in your marketing messages

The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.


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MARKETING

Alphabet soup: Know the ABCs of ABM for B2B

Account-based marketing puts a focused, targeted twist on reaching and keeping customers. Here’s how to make it work for you.


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WRITING & EDITING

Flabby writing? Try these 7 tips for toning and trimming text

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.



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SOCIAL MEDIA

10 social media scheduling blunders to avoid

Before you slate a spate of content for a later date, be mindful of these common mistakes.


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THE CONSULTANT IS IN

How to find and tell great stories from within your organization

With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?


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VISUAL & VIDEO COMMUNICATIONS

Infographic: Holiday video marketing tips

Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.


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HOW WE DID IT

How leading with values helped Medtronic respond to Hurricane Maria

When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry,  disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.



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PR DAILY AWARDS

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. 24.


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WRITING & EDITING

Latin roots of 8 familiar impeachment-related terms

That many legal words and phrases derive from Latin might not be surprising, but the oft-cited ‘quid pro quo’ has its origins in an altogether different profession. That said, caveat emptor.


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INTERNAL COMMUNICATIONS

How PayPal finds employee advocates to tell authentic stories

Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.


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VISUAL COMMUNICATIONS

4 edgy design schemes that will reign supreme in 2020

If your branding’s gone stale, consider incorporating motion graphics, immersive 3D images or ‘cyberpunk’ elements into your strategy.



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CRISIS COMMUNICATIONS

Legal has its role, but PR must have a decision-making voice—here’s why

Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.


PR DAILY

The Morning Scoop

Home Depot's chief addresses inventory losses, blames opioid crisis; Research to help guide your blogging efforts; Tips for making the most of Google Analytics; How to use media kits in 2020; and more.


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