Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.

TODAY’S HEADLINES – 08.21.2019  
 
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TIGHTER WRITER

6 reasons to pare your writing for professional success

Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.


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GRIPE THERAPY

How do you handle an awkward CEO?

If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.


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INTERNAL COMMUNICATIONS

Global firm bridges distance and languages to reach 80% of staff

Using prerecorded video of CEO town halls, Belden adds voiceovers and subtitles in 10 translations. It then gathers its dispersed teams for focused viewings in multiple sites.



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MEASUREMENT

How communicators can tap Google Analytics for measurement

Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process. 


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SOCIAL MEDIA

7 crucial Instagram tips for marketers

With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.


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RAGAN AWARDS

This will grab your boss’s attention

A first-place showing in Ragan’s Employee Communications Awards will earn you mega-kudos—and maybe a career boost.


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RAGAN AWARDS

Show off your internal campaigns, projects and intranets

Enter Ragan’s Employee Communications Awards by Oct. 4 to showcase how your internal comms efforts drove employee engagement and inspired your workforce.



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INTRANET

How to lure more eyeballs and land serious intranet traffic

It takes more than bright, shiny content to make your hub a flourishing ecosystem that employees love. Try these tips to reel in more readers. 


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CONTENT MARKETING

Infographic: 65 creative ideas to fuel your blog

Don’t stay stuck. Start crafting something that’s useful, timely or entertaining—or perhaps even controversial.


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WRITING & EDITING

21 words gaining notoriety under the #mispronounced hashtag

Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’


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THE CONSULTANT IS IN

Why diversity and inclusion programs are failing

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.



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RAGAN CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.


PR DAILY

The Morning Scoop

Social media users flock to defend Spider-Man in Disney-Sony spat. SFO and Hasbro cut back on the plastic. Influencers with bigger followings have far less engagement. Plus, jargon that irks PR pros, Hotels.com's wedding-vow promotion, and more.


Join top communications experts at Microsoft HQ!

Don't miss the 11th year of this inspiring and engaging conference. Join us Oct. 2-4 and get the best practices you need to stay ahead of the game.