Stop doing the minimum and start sticking out
As the director of talent and culture at Likeable Media, I’m on the front lines meeting applicants, so I get quite a few LinkedIn connection requests. I accept 99 percent percent of those requests, because I never know where the next great candidate is going to come from.
However, the majority of people sending me requests are missing an opportunity to engage with me from the start. I get far too many of these: “I’d like to add you to my professional network on LinkedIn.” It’s the default connection request.
Why the minimum will never work
Even if you’re not looking for a job, the LinkedIn connection is a great place to tell people who you are or what you hope to accomplish. Far too many will do the minimum and expect the maximum. But let’s face it: Nobody wants to work with, engage with, or pay people who are doing the minimum.
To be successful today, you must differentiate yourself. Personalizing a message and taking an extra step will help get you there.
Where else does this apply?