Social Media Red Cross setting Facebook ablaze with its fire-awareness campaign The disaster-aid organization strikes home with a graphic depiction on Facebook and by teaming up with news websites. By Matt WilsonMarch 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.