Social Media Report: Brands with large followings aren’t necessarily sociable A research report from Cole & Weber and The Palmerston Group found that people with the most loyal followings aren’t necessarily those with the biggest friend counts. By Matt WilsonSept. 27, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.