Reputation missteps to avoid during the holidays

Don’t let the eggnog go to your head. Be mindful of land mines to dodge this time of year. (And we’re not just talking about the company party.)

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Throughout the year you should focus on building a personal brand (reputation) that is consistent with your values and goals and the needs of your target audience. Paying attention to your reputation ensures you are managing (and even directing!) the opportunities that come your way. From business ventures to personal relationships, your personal brand drives the laws of attraction in your favor.

Unfortunately for many, the holiday season seems to be a time when focus on self and long-term vision takes a backseat. While everyone’s holiday experience is unique, the season from November-January is typically filled with urgency (end of year goals, deadlines), jubilation (personal and professional), and reflection (how did we do this year?). Moving into the new year should bring hope and optimism, not panic or reputation repair from being careless during the holidays.

To protect your reputation during the holidays, avoid these classic land mines:

1. Trying to be someone you’re not.

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