When launching a marketing campaign, you must be careful about what you say—and who says it.
That’s the lesson most recently learned by clothing retailer Revolve, which saw a storm of online criticism and a rash of negative headlines in response to images of a thin model wearing a sweatshirt bearing a “fat shaming” expression.
A controversial sweatshirt reading, “Being fat is not beautiful, it’s an excuse,” is no longer for sale, following days of backlash and public outcry. The product, sold by Los Angeles-based retailer Revolve and part of a collaboration collection by brand LPA and others such as Lena Dunham, was pulled from Revolve’s site on Thursday.
Plus-size model Tess Holliday tweeted an image of the product, which has now been pulled from Revolve’s store.
— Tess Holliday 🥀 (@Tess_Holliday) September 12, 2018
Hello Giggles reported:
As outrage grew, Dunham issued a statement on Instagram: