Content Marketing SAP looks beyond ‘brand journalism’ to the next wave A former executive at Information Week is all for the concept, but he says the company’s strategy is much bigger than that. By Russell Working@byworkingMay 24, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.