Selfie marketing: The white-hot trend for brands

Tying the ubiquitous behavior to consumers’ longing to identify with something ‘famous,’ this tactic gets your fans to promote your product or service with little cost and huge ROI.

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From Pope Francis to Darth Vader, from President Barack Obama to Kim Kardashian, everyone is taking selfies.

Ellen DeGeneres tallied 33 million views and 2.4 million retweets for her Oscars selfie. Oxford Dictionaries even announced “selfie” as the Word of the Year in 2013.

Whether you like it or not, the “selfie” is here to stay.


I find selfies fascinating. Not so much for myself, although I do take them now and then, but for marketers. The selfie provides a terrific opportunity for marketers to support something people are already doing and integrate themselves into ongoing conversations in authentic ways.

With selfies, brand managers can encourage fans to become part of an insta-community built on an activity or theme that is on brand and serves a specific strategic purpose.

Here are four examples of great selfie campaigns.


Hostess capitalized on the fact that Minions look just like Twinkies, partnering with Universal to create TwinkieMinions.com to give fans a chance to win a trip to Paris.


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