Serving C.R.A.P. for breakfast

What people do in the morning is their own business; it’s not the job of the employee editor to butt into someone’s breakfast ritual.

What people do in the morning is their own business; it’s not the job of the employee editor to butt into someone’s breakfast ritual

There are lots of things corporate editors can write about: customers, the competition, business wins, business losses, the industry … the list goes on forever.

But even with all those things to choose from, this week’s C.R.A.P. (Corporate Rhetoric Awards Program) award goes to an editor who chose to ignore all those good topics, and instead write about … breakfast. Yes, that’s right, breakfast. More specifically, what employees should eat for breakfast.

Whoooee! That’s the sort of headline that makes you scream, “Honey, put away the love butter and put your robe back on … I’ve got a story to read!”

Despite the awful headline, I decided to give the article a chance. And for that asinine decision, I was punished with this lead:

“Start strong. Many studies show that eating a nourishing meal in the morning helps reset your metabolism and boosts your energy throughout the day. And, when you have breakfast, you have fewer cravings for sugary and fatty snacks later in the day!”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.