If you work in the PR industry, you already know seven out of 10 of your co-workers are women . And if you pay attention to higher education, you also know this statistic isn’t likely to decline anytime soon— for every male college graduate this past year, there were 1.35 female graduates.
As a fully participating father of three, I can attest that while much has changed in recent decades regarding parental responsibility, the undeniable truth is that moms bear more of the responsibility/burden/joy of childbirth and child rearing than men do. Therefore, family responsibilities impact women more professionally than men.
This means the PR industry is among the most affected professions when it comes to work/family balance and work policies that allow women to succeed at home and at work.
At our firm, we found that a generous maternity-leave combined with a gradual return-to-work and telecommuting/work-from-home policy for full- and part-time staffers effectively achieves high retention, work-satisfaction, and productivity levels.