Should HR lead internal and external communication?

Uncoordinated campaigns lead to PR nightmares.

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Or your call center employees start receiving inquiries about a direct mail piece they know nothing about.

“Such communication glitches have a negative impact on employee trust and commitment,” writes Ted Theodore in a recent Business Day article.

In your organization, does one person or department oversee all communication, to ensure message consistency? Who is making sure that all target audiences are receiving information in the correct sequence?

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