Imagine this: Your staff hears a big corporate announcement on TV, instead of from you.
Or your call center employees start receiving inquiries about a direct mail piece they know nothing about.
“Such communication glitches have a negative impact on employee trust and commitment,” writes Ted Theodore in a recent Business Day article.
In your organization, does one person or department oversee all communication, to ensure message consistency? Who is making sure that all target audiences are receiving information in the correct sequence?
Is this person in HR, PR, marketing, communications, or social media?
“When synchronization of internal and external messaging is well managed, organizations can maintain an even keel with employees, stakeholders, and investors.”
Theodore argues HR should own the responsibility for synchronization. Do you agree?