That’s likely why the PRSA is re-examining the APR. In a Monday night email to members, Mickey G. Nall, chairman and CEO of PRSA for 2013, announced plans to work with a consulting firm and the Universal Accreditation Board to “enhance the profile and prestige of the APR credential” for the 50th anniversary of the credential next year.
“Rest assured, abandoning accreditation is not an option that PRSA is considering,” he added.
Yet plenty of PR pros have clearly decided accreditation isn’t something they need. To find out why—and whether they’re mistaken in that assumption—PR Daily talked to a handful of accredited and non-accredited PR professionals.
The reasons why
Brian Lee, president of Revelation PR, Advertising and Social Media, says he got his APR credential in 2011 for a very simple reason: It “helps distinguish the contenders from the pretenders, to put it bluntly.”
“You can only earn the designation after you have proven mastery of areas such as research, ethics, media relations, crisis communications, and management,” he says.