Should Taco Bell beef up its PR response to Filler-gate?

A lawsuit filed over the content of the chain’s seasoned taco filling has people talking on social media; observers say Taco Bell should be talking right back.

In what may just be the modern-day equivalent to questioning someone’s virtue, an Alabama law firm has cast doubt upon whether the meat in Taco Bell’s burritos and tacos could rightly be called “meat.”

Taco Bell has responded with a statement from President and Chief Concept Officer Greg Creed denying the claims of the lawsuit. It reads, in part: “Our seasoned beef recipe contains 88% quality USDA-inspected beef and 12% seasonings, spices, water and other ingredients that provide taste, texture and moisture. The lawyers got their facts wrong.”

The company’s response prompted hundreds of comments, good and bad, on the company’s Facebook page. So, should the company be doing more? That’s a tough one.

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