Crisis Management Should Taco Bell beef up its PR response to Filler-gate? A lawsuit filed over the content of the chain’s seasoned taco filling has people talking on social media; observers say Taco Bell should be talking right back. By Matt WilsonJan. 27, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.