Social media crisis training: How to make it real
Can you really train your staff for the unpredictable? Here’s how one firm is doing just that.
The B2B world seems to have accepted that social media will be a part of future marketing programs, but how prepared are they to respond to a digital crisis? How savvy are clients or the agencies that serve them?
Most properly staffed agencies have people with general crisis experience but, when it comes to digital platforms … not so much. It’s a new field, so there’s been less time to gain experience, particularly among junior staff. But clearly, there is a growing need for knowledge.
Our firm’s answer was to develop a hands-on training session for all professional staff. We share its highlights below and hope you find them useful.
Our training flowed from a now-famous slip on Twitter that we adapted to our purposes. We gave our competing internal teams the following scenario:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
