Social media: For the better or worse? Social media’s changing how organizations communicate, but whether that’s good or bad news for internal communicators remains in question. By Steve CrescenzoOct. 29, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.