The fast food chain is trying to change that perception through the McDonald’s Nutrition Network, a program designed to highlight its commitment to nutrition. To help spread the word and change the minds of consumers, it turned to influential bloggers, a dietician and social media.
That effort won McDonald’s the nod for Best Use of Digital or Social Media for Media Relations in PR Daily’s Digital PR & Social Media Awards.
PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).
To localize the message, MWW and the McDonald’s New York Tri-State Owners/Operators Association created The McDonald’s New York Metro Nutrition Network (MNN).