Social media platform changes brands should know

Pinterest—along with Facebook and Twitter—is introducing changes that will affect brands and how they engage online.

Pinterest announced Thursday it would shut down affiliate links, a move that has made many bloggers angry and has others wondering what the visual social media site is planning.

So #Pinterest is removing all affiliate links from this day forward??? Sounds like a bad decision. Definitely not a good look for #bloggers.

— WhatsHaute (@WhatsHaute) February 12, 2015

Pinterest bans affiliate links. Just like that, a million blogger voices cried out, and were suddenly silenced.

— Jay Miranda (@jaymiranda_) February 13, 2015

A Pinterest brand manager gave the following explanation to VentureBeat regarding the changes:

We are removing affiliate links to ensure we’re providing the best possible experience for Pinners. Recently, we observed affiliate links and redirects causing irrelevant Pins in feeds, broken links and other spammy behavior. We believe this change will enable us to keep the high bar of relevancy and quality Pinners expect from Pinterest.

That’s probably not the only interest the company holds dear.

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