Social media’s role in holiday marketing

More and more consumers are using online platforms to grant their Christmas wishes. Are you ready to accommodate your customers’ needs? If not, here are a few tips.

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Do you intensify your social media messaging during the holidays?

New data suggest one in every three holiday shoppers is affected by your online efforts.

Sprout Social looked at the inbound and outbound messaging of 15 brands across Instagram, Facebook and Twitter. Here’s are a few highlights:

This holiday season, 3,140 social media messages are expected to be sent to the average retail brand.

One-third of consumers say their gift buying is directly affected by social media engagement.

Thirty percent of people will post about a gift on social media.

Data suggest holiday-related shares, posts, messages and outreach will continue to climb in the coming years.

[RELATED: Attend the Big 5 social media boot camp, with presentations on Facebook, LinkedIn, Twitter, Snapchat and Instagram.]

From Sprout:

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