Social network popularity varies by demographic

City-dwellers use social media more often than their rural counterparts, and African-Americans aged 18-29 dominate Twitter. These stats and more.

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The Pew Internet and American Life Project recently published “The Demographics of Social Media Users,” detailing the demographics of social media users by age, ethnicity, household income, gender, urbanity, education and platform.

While the report homes in on the demographics of those who use Tumblr, Facebook, Twitter, Pinterest and Instagram, it does not include Linkedin, Google+ and Flickr.

A few data points stand out:

It’s no longer enough to broadly assume “everyone is on Facebook,” “professionals are on LinkedIn” and “women are on Pinterest.” Our thinking about our online audiences and potential fans must be more sophisticated.

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