TED has exploded into mainstream consciousness due to many factors (especially CNN’s TED Talk Tuesdays). TEDx, TEDWomen. With such a widespread organization, it’s important to have rules for presenters. These guidelines come in the form of the 10 TED Commandments.
When giving any presentation, apply the 10 TED Commandments to ensure success.
Here are the commandments, as well as links to articles that can help you improve the skill addressed in each guideline:
1. Thou shalt not simply trot out thy usual shtick.
2. Thou shalt dream a great dream, or show forth a wondrous new thing, or share something thou hast never shared before.
3. Thou shalt reveal thy curiosity and thy passion.
4. Thou shalt tell a story.
5. Thou shalt freely comment on the utterances of other speakers for the sake of blessed connection and exquisite controversy.
6. Thou shalt not flaunt thine ego. Be thou vulnerable; speak of thy failure as well as thy success.
7. Thou shalt not sell from the stage: neither thy company, thy goods, thy writings, not thy desperate need for funding; lest thou be cast aside into outer darkness.
8. Thou shalt remember all the while: Laughter is good.
9. Thou shalt not read thy speech.
10. Thou shalt not steal the time of them that follow thee.
My favorite TED commandments include No. 4, “Thou shalt tell a story” (a philosophy preached by Nancy Duarte), as well as Nos. 6, 8 and 9 (all of which relate to Garr Reynolds’ ideas on delivery as expressed in “The Naked Presenter“ ). As much as possible, I incorporate these 10 guidelines into my class lectures and presentations to ensure my audience is as energized as possible.
What other rules or guidelines do you follow when presenting?
A version of this article originally appeared on Alex Rister’s blog, Creating Communication.