Crisis Management Sprint customer’s ‘ghetto’ comment incites angry discussion online The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths. By Clare LaneApril 14, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.