1. You can’t “circle” individuals unless they “circle” you first. This is a nice change as a consumer, tough on the marketer—it prevents you from mindlessly spam-circling the entire network.
2. G+BP Profiles are exactly like every other profile on Google+. Configure it appropriately, provide lots of data about your business, and you can stuff inbound links into your About section if you want to encourage some click-through. If you’ve got behaviors and practices working well for you personally, do more of the same with G+BP.
3. G+BP for local business is bound to your Google Places data. Make sure that’s appropriately configured first.
4. The G+BP is bound to one personal G+ account only. Before you create it, it’s important to think about who is going to own the business page. Once created, it cannot be transferred, delegated, or shared.