Stop writing press releases to make your boss happy

If executives in your organization insist on pumping out press releases to fill a quota, they’re doing more harm than good.

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There’s nothing wrong with trying to please your boss.

Doing so will often lead to raises and promotions. Plus, you just get a deep down good feeling when you’re praised for a job well done. In fact, one study cites that 78 percent of workers say being recognized motivates them to do a better job.

However, such people-pleasing behavior can become a problem when you lose sight of why you’re doing what you’re doing. That’s especially true when it comes to press releases.

What are press releases for?

The reason organizations issue press releases is to get media coverage. They want that spot on the local news, that article in the city paper, or that post on the top trending blog. Hell, even just a tweet from someone with the right followers.

When PR pros are trying to please bosses, it’s easy to lose sight or that purpose.

Don’t just go for a pat on the back

You aren’t writing a press release to make a quota. You’re writing to share a story reporters and their readers will care about. However, in attempts to please the boss, often press releases get written exactly for the purpose of filling a quota.

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