The 2018 Powerful Press Releases and Pitches Virtual Summit

New writing strategies to cut through the clutter and score more media hits

Friday, Sept. 21, 2018
Noon-3:30 p.m. Central time


Presented by:   PR University     PR Daily       

Tired of having your press releases and pitches find their way into newsroom delete folders—instead of onto front pages, media websites and news broadcasts? Worried about declining coverage, share of voice and the respect of your execs? Join this in-depth training session with media relations experts Tamra Johnson (AAA), Carolyn Evert (JP Morgan Chase) and Nick Lanyi (Ragan Consulting Group) to energize your PR writing—and increase placement for every media message you craft.

You'll learn how to:

  • Build more valuable relationships with journalists covering your beat
  • Avoid the press release graveyard by writing irresistible stories
  • Write and deliver smarter pitches that members of the press will love
  • Boost email open rates, media placements and ROI

Don't miss this unique opportunity!

Price: $445      Insider Price: $345

Join to bypass the newsroom delete folder and
land more mainstream media headlines.




Carolyn Evert

Head of Northeast communications
JP Morgan Chase

Carolyn Evert recently joined JP Morgan Chase as head of Northeast communications. Prior to that, she served as director of media relations for 360PR. A former broadcast journalist, she worked hand in glove at the agency with producers for all the national shows, from morning to daytime and late night. She also oversaw satellite media tours and production of every broadcast format. In addition to her client work, she founded 360Newsroom, an internal training program to develop the media relations skills of everyone at the agency.

Tamra Johnson

National spokespersonAAA

Tamra Johnson is a national spokesperson for AAA, where she manages media relations for the association's public affairs team in Washington, D.C. She focuses on traffic safety and transportation issues, including driver distraction, impaired driving, teen driver safety, infrastructure funding and other public policies that affect drivers. She previously was community relations and marketing director for St. Vincent Catholic Charities. Before that, she was a television journalist, covering breaking news on the air and online.

Nick Lanyi

Media relations and crisis communications expertRagan Consulting Group

Nick Lanyi is a media relations and crisis communications expert with Ragan Consulting Group. He led the public affairs practice in the Washington, D.C., office of global public relations agency Porter Novelli from 2013 to 2015, and previously served as managing director at public affairs boutique LMG Inc. He spent 15 years as an award-winning reporter, financial journalist and freelance writer.


Top 5 reasons to attend this virtual summit

  • You'll listen to and interact with the nation's top media relations experts.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for six months.
  • You're guaranteed extensive, how-to instruction you can use immediately.
  • You can attend this immersive summit without having to leave your desk.

Questions? Visit our FAQ

Virtual Summit FAQ