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10 Trends You Need to Know and Navigate Now

Thursday, July 13, 2023
1-2 p.m. ET

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement

Let’s face it: Communicators struggle with breaking through the noise to drive meaningful audience engagement. Why? Audiences are suffering from information inundation and platform proliferation, not to mention the pile-on effect of multiple, layered crises and issues over the past three years. And they are tuning out. The result is that the most vital information can get buried, ignored or simply overlooked. So, how can we ensure that the right information is getting to — and through — our audiences?

Join us on July 13 for this FREE webinar as SPI Group’s (a Ruder Finn Company) Executive Vice President Trish Nicolas uncovers the top 10 trends you need now to achieve your corporate goals, be active stewards of the audience experience, and achieve optimum audience engagement and communications performance. Among the 10 trends she’ll reveal:

  • Why we need to stop contributing to the output pile-on and how to do it in a way that serves your brand, business and audiences.
  • Why dynamic, centered storytelling is not only a trend — it’s an imperative to drive engagement.
  • What “meeting your audiences where they are at” means, why it is vital, and how to do it.
  • Why “mixternal” communications is not new … and no longer an option.
  • How emerging technologies can enhance engagement and storytelling.
  • And more.

Bonus Takeaway:

  • Tips to Activate the Top 10 Trends Now
Don't miss this unique opportunity!

Top reasons to attend this webinar

  • It’s FREE.
  • You’ll receive all the slides and handouts.
  • You’ll get access for you and your entire team to watch.
  • You’ll have access to the recording for 12 months.


Trish Nicolas
Trish Nicolas

Executive Vice PresidentSPI Group (a Ruder Finn Company)

A skilled corporate communications and agency industry veteran of 35 years, Trish Nicolas leads communications strategy as executive vice president at SPI Group (a Ruder Finn Company). As an executive leadership team member, she provides senior counsel for clients and teams, tapping her expertise in communications strategy, brand reputation, issues management, story shaping, creative problem solving and audience engagement. Over the course of her career, Nicolas has provided counsel to more than 200 companies and organizations. Nicolas was inducted into the global “Ogilvy 50” for “exceptionally strong skills and exemplary contributions” and her team won the Ogilvy “President’s Vision and Values” award. Her creative work writing a kids’ rap that was produced as a video and TV commercial about COVID safety in 2020 won a national Healthcare Digital Marketing award and a Healthcare Advertising award.


Alyssa Smith

Director of ConferencesRagan Communications

Alyssa Smith is a content creator, curator, and convention founder. Currently, she serves as director of conferences at Ragan Communications where she recruits speakers for the full array of events, including the signature CommsWeek and Future of Communications Conference.

Previously, she was the editorial director of an e-commerce startup, the founder of the New York-based special-effects event CONstruct, a senior editor at Time Inc. (now Dotdash Meredith) and the editor at Hearst Books. For the last two decades, she edited and written under multiple brands and on various platforms, including trade books, digital media, and newsstand products. In 2014, she founded the print Entertainment Weekly specials program, and produced nearly 100 issues over seven years, where she negotiated access to and interviewed high-profile talent... and spent a lot of her time on cover copy. She has written and edited for Rolling Stone, National Geographic, Cosmopolitan, People, Popular Mechanics, Country Living, the History Channel, LIFE magazine, Time, Veranda, House Beautiful, and many others.

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Celebrating 25 years of service, SPI Group is an award-winning strategic communications agency focused on achieving audience engagement for global Fortune 500 clients. SPI Group drives communications performance by delivering strategic solutions, inspiring innovation and exceptional execution with a full-service, in-house team of communications, development and design experts. A longstanding agency of record to influential companies across a range of industries, SPI Group solves problems and seizes opportunities with deep expertise, practical experience and bold thinking. Founded in 1997, SPI Group was acquired in 2019 by Ruder Finn and enjoys close collaboration with the firm’s worldwide network of agencies to deliver excellence and value to clients. For more information, visit


You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Communications • Executive Communications • HR Communications • Corporate Culture • Strategic Communications • Employee Engagement


For questions, please contact customer service at or by calling 800-878-5331.