Thursday, Sept. 26, 2019

9–11 a.m.

Capturing your executive’s brand through compelling visual communications

In this interactive workshop, renowned photographer George Lange will teach you how to capture your executive’s authentic personality through emotionally compelling photographs and videos. You will learn how to use visual communications as a powerful brand-building tool for organization leaders.

Discover how to:

  • Use photos and videos to create a narrative that connects executives with audiences
  • Uncover and share the unique traits that set your organization’s leaders apart
  • Create high-quality and emotionally powerful visuals
  • Capture moments that clearly articulate what your brand is all about
Photographer and video director
George Lange Studios
Read bio
11:15 a.m. to 12:45 p.m.

Building your Linkedin thought leadership strategy

LinkedIn is the world's largest online professional network, with more than 630 million members and executives from every Fortune 500 company. It's also increasingly a hub for the most influential content shared by corporate leaders. LinkedIn Senior Editor Devin Banerjee will lead a workshop sharing the platform's latest tools, best practices, and creative ideas to establish a strong executive brand and drive thought leadership success.

Learn how to:

  • Increase the reach of executives’ posts and videos to engage new audiences
  • Establish leaders as trustworthy and knowledgeable industry experts
  • Create content that reinforces brand values and gains audience loyalty
  • Ensure your executives’ profiles match their professional goals and values
Senior editor, financial services
LinkedIn
Read bio
1:15–2:30 p.m.

Lunch

(provided on-site)

2:30–4:30 p.m.

Preparing executives for Washington, D.C.

Are your senior leaders ready for addressing congressional hearings, talking to regulators or engaging with the policy media? Learn how to prepare them for a potentially critical situation in Washington and plan for a successful visit in D.C.

You’ll learn how to:

  • Train executives to deliver key messages to reporters in an authentic way
  • Stay ahead of political developments that could affect your organization
  • Prepare for potential crises and protect your organization’s reputation
  • Gain the trust of D.C. stakeholders in today’s heated political environment
Partner
Brunswick Group
Read bio
Partner, office head, Washington, D.C.
Brunswick Group
Read bio
4:30 p.m.

Cocktail Reception

Join your peers on the rooftop terrace of Brunswick’s D.C. offices. You’ll enjoy food and refreshments as you get to know your fellow conference attendees.

Friday, Sept. 27, 2019

8:30–9:20 a.m.
Opening keynote

Envisioning the CEO of the future

In the past, communicators and PR professionals were tasked with being the public face of organizations. Today, leaders are more visible to stakeholders than ever before—and by tomorrow, they must become skilled internal and external communicators. With massive change on the horizon for all organizations, executive communicators must prepare leaders to earn and keep the trust of audiences during times of upheaval.

During this keynote, you’ll learn:

  • How to become a trusted coach and mentor to executives learning to be communicators
  • Why vulnerability can be an asset and a powerful way to connect leaders and audiences
  • Strategies to reach diverse, multigenerational audiences in an authentic manner
  • The latest research and data on the changing role of business leaders
Global strategic partnerships
Facebook
Read bio
9:25–10:05 a.m.

How leaders can increase the impact of brand events through digital channels

When Intel launched a new generation of products and a new strategy for its business, it marked the occasion with an event aimed at inspiring employee pride and showing the world where the company was headed. During this session, you’ll discover how executive communications plays a crucial role in promoting and extending the reach of internal and external events.

You’ll learn how to:

  • Tie your executive communications to the strategic goal of an event
  • Deliver executive messages to a wider audience by working with industry influencers
  • Repackage content from events and speeches for social media channels
  • Use brand events to establish executives as industry experts
Director, executive communications
Intel
Read bio
10:15–10:55 a.m.
Panel

Executive communications at the intersection of corporations and nonprofits

Although their organizations’ goals may differ, executive communicators at corporations and nonprofits can learn a lot from each other—and even create mutually beneficial relationships. Discover how these experts are working across sectors to heighten their leaders’ influence.

Learn how to:

  • Align your executive communications with your organization’s CSR or sustainability goals
  • Build productive partnerships with foundations and nonprofits that have causes important to your leaders
  • Borrow tactics from nonprofit organizations to successfully engage audiences on social and political issues
Director, executive communications
American Cancer Society
Read bio
Internal communications specialist
Johns Hopkins Medicine
Read bio
11—11:40 a.m.

Bring your brand to life through compelling executive communications

Gaining the trust of online audiences requires authentic communication from real people, not bland emails from a faceless organization. Your leaders are perfectly positioned to be the voice and face of your brand—with the right training and strategies in place. Discover how Goldman Sachs brings corporate messaging to life through dynamic executive communications on digital channels.

Learn how to:

  • Use executive LinkedIn and Twitter profiles to amplify messages that support business objectives
  • Choose the right type of content, for the right executives, on the right channels
  • Take a strategic approach to creating videos, podcasts and infographics
  • Bring an executive to life through visual communications on Instagram
  • Show the effectiveness of your work on improving executive and brand reputation
Vice president, digital and social media strategy
Goldman Sachs
Read bio
11:40 a.m.- 12:40 p.m.

Lunch

(provided on site)

12:40 -1:20 p.m.

Put senior leaders at the center of your culture—and turn your culture into a business asset

Organization leaders do more than just hand down orders to your workforce. They’re tasked with keeping morale high and inspiring employees to innovate, and today they must also be champions of your culture. During this session, you’ll discover how to involve senior leaders in culture-building initiatives that make both internal and external stakeholders take notice, ultimately driving business goals.

Learn how to:

  • Help leaders better connect with a dispersed, deskless workforce
  • Craft executive messages that reflect the unique culture of your organization
  • Gain external buzz by extending the reach of your culture initiatives outside your organization
  • Showcase the role of your executives in creating a one-of-a-kind workplace
Director, Americas executive communications
Marriott International
Read bio
1:25-2:05 p.m.

Keeping leadership connected to key audiences

How can today’s executives succeed at the intersection of technology and leadership? In a world where teams, customers and communities are more connected than ever, how are the most successful leaders building connection at scale? In this session, you will learn actionable strategies to elevate your executives’ digital leadership, grounded in research on audience expectations and global best practices.

Partner
Brunswick Group
Read bio
3-3:20 p.m.

Networking break

3:20–4 p.m.

Cyber & The C-Suite: How executives need to be prepared to navigate a cyber crisis and its effect on the company

Cyberattacks have grown increasingly common in the past few years, yet many organizations still don’t have a plan for responding to one. Executives must be prepared to maintain the trust of internal and external audiences in the event of a cybercrisis.

During this session you’ll learn:

  • New potential threats that organization leaders should be aware of
  • How to craft tactful and transparent messaging during a crisis
  • Why you should make cybersecurity a priority in your executive messaging
  • How to restore trust and rebuild your reputation after the dust settles
Partner
Brunswick Group
Read bio
4:10-5 p.m.
CLOSING KEYNOTE

Leading by example: Harnessing your executive’s digital presence to engage and inspire

At Walmart, CEO Doug McMillon believes in keeping his door open to associates and customers alike. Even with transparency in mind, though, having a global audience creates unique challenges when it comes to presenting a consistent and compelling executive voice. Discover how communicators and execs at the top retailer are creating a winning formula to build trust and change the narrative surrounding one of America’s most entrenched brands.

You’ll learn how to:

  • Understand the needs of different stakeholders and tailor executive messages accordingly
  • Break into new social media channels and reach new audiences without sacrificing authenticity
  • Earn more coverage for executives in top digital publications
  • Get buy-in from executives to start using new tools, such as podcasting
  • Create emotional connections with audiences that result in lasting brand loyalty
Senior director, brand content
Walmart
Read bio

Friday, Sept. 27, 2019

8:30–9:20 a.m. Eastern time
Opening keynote

Envisioning the CEO of the future

In the past, communicators and PR professionals were tasked with being the public face of organizations. Today, leaders are more visible to stakeholders than ever before—and by tomorrow, they must become skilled internal and external communicators. With massive change on the horizon for all organizations, executive communicators must prepare leaders to earn and keep the trust of audiences during times of upheaval.

During this keynote, you’ll learn:

  • How to become a trusted coach and mentor to executives learning to be communicators
  • Why vulnerability can be an asset and a powerful way to connect leaders and audiences
  • Strategies to reach diverse, multigenerational audiences in an authentic manner
  • The latest research and data on the changing role of business leaders
Global strategic partnerships
Facebook
Read bio
9:25–10:05 a.m. Eastern time

How leaders can increase the impact of brand events through digital channels

When Intel launched a new generation of products and a new strategy for its business, it marked the occasion with an event aimed at inspiring employee pride and showing the world where the company was headed. During this session, you’ll discover how executive communications plays a crucial role in promoting and extending the reach of internal and external events.

You’ll learn how to:

  • Tie your executive communications to the strategic goal of an event
  • Deliver executive messages to a wider audience by working with industry influencers
  • Repackage content from events and speeches for social media channels
  • Use brand events to establish executives as industry experts
Director, executive communications
Intel
Read bio
10:15–10:55 a.m. Eastern time
Panel

Executive communications at the intersection of corporations and nonprofits

Although their organizations’ goals may differ, executive communicators at corporations and nonprofits can learn a lot from each other—and even create mutually beneficial relationships. Discover how these experts are working across sectors to heighten their leaders’ influence.

Learn how to:

  • Align your executive communications with your organization’s CSR or sustainability goals
  • Build productive partnerships with foundations and nonprofits that have causes important to your leaders
  • Borrow tactics from nonprofit organizations to successfully engage audiences on social and political issues
Director, executive communications
American Cancer Society
Read bio
Internal communications specialist
Johns Hopkins Medicine
Read bio
11—11:40 a.m. Eastern time

Bring your brand to life through compelling executive communications

Gaining the trust of online audiences requires authentic communication from real people, not bland emails from a faceless organization. Your leaders are perfectly positioned to be the voice and face of your brand—with the right training and strategies in place. Discover how Goldman Sachs brings corporate messaging to life through dynamic executive communications on digital channels.

Learn how to:

  • Use executive LinkedIn and Twitter profiles to amplify messages that support business objectives
  • Choose the right type of content, for the right executives, on the right channels
  • Take a strategic approach to creating videos, podcasts and infographics
  • Bring an executive to life through visual communications on Instagram
  • Show the effectiveness of your work on improving executive and brand reputation
Vice president, digital and social media strategy
Goldman Sachs
Read bio
12:40 -1:20 p.m. Eastern time

Put senior leaders at the center of your culture—and turn your culture into a business asset

Organization leaders do more than just hand down orders to your workforce. They’re tasked with keeping morale high and inspiring employees to innovate, and today they must also be champions of your culture. During this session, you’ll discover how to involve senior leaders in culture-building initiatives that make both internal and external stakeholders take notice, ultimately driving business goals.

Learn how to:

  • Help leaders better connect with a dispersed, deskless workforce
  • Craft executive messages that reflect the unique culture of your organization
  • Gain external buzz by extending the reach of your culture initiatives outside your organization
  • Showcase the role of your executives in creating a one-of-a-kind workplace
Director, Americas executive communications
Marriott International
Read bio
1:25-2:05 p.m. Eastern time

Keeping leadership connected to key audiences

How can today’s executives succeed at the intersection of technology and leadership? In a world where teams, customers and communities are more connected than ever, how are the most successful leaders building connection at scale? In this session, you will learn actionable strategies to elevate your executives’ digital leadership, grounded in research on audience expectations and global best practices.

Partner
Brunswick Group
Read bio
3:20–4 p.m. Eastern time

Cyber & The C-Suite: How executives need to be prepared to navigate a cyber crisis and its effect on the company

Cyberattacks have grown increasingly common in the past few years, yet many organizations still don’t have a plan for responding to one. Executives must be prepared to maintain the trust of internal and external audiences in the event of a cybercrisis.

During this session you’ll learn:

  • New potential threats that organization leaders should be aware of
  • How to craft tactful and transparent messaging during a crisis
  • Why you should make cybersecurity a priority in your executive messaging
  • How to restore trust and rebuild your reputation after the dust settles
Partner
Brunswick Group
Read bio
4:10-5 p.m. Eastern time
CLOSING KEYNOTE

Leading by example: Harnessing your executive’s digital presence to engage and inspire

At Walmart, CEO Doug McMillon believes in keeping his door open to associates and customers alike. Even with transparency in mind, though, having a global audience creates unique challenges when it comes to presenting a consistent and compelling executive voice. Discover how communicators and execs at the top retailer are creating a winning formula to build trust and change the narrative surrounding one of America’s most entrenched brands.

You’ll learn how to:

  • Understand the needs of different stakeholders and tailor executive messages accordingly
  • Break into new social media channels and reach new audiences without sacrificing authenticity
  • Earn more coverage for executives in top digital publications
  • Get buy-in from executives to start using new tools, such as podcasting
  • Create emotional connections with audiences that result in lasting brand loyalty
Senior director, brand content
Walmart
Read bio